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Yamaha receives Red Dot Design Award for the Ténéré 700
Yamaha’s nimble Ténéré 700 has bagged the Red Dot Design Award, and it hasn’t even been sold to the US yet.
The Ténéré 700 is Yamaha’s foray to the growing middleweight adventure market segment. It’s designed like a proper Dakar Rally machine, meant to take riders even to the most hostile of terrain. This year, the Ténéré 700 has been honored with the Red Dot Design Award marking Yamaha’s ninth year in a row of taking a prize in the prestigious design contest.
The Ténéré 700 was released in 2019 in its attempt to take on the middleweight adventure sector powered by a 689 cc, water-cooled inline 2-cylinder cross-plane, parallel-twin (CP2) with a 270-degree crank engine borrowed from the MT-07 and XSR700. This agile middleweight adventure machine’s ergonomics is suited for both touring and off-roading with heaps of torque and character. Its retro-styled fairing and silhouette point to Yamaha's Dakar Rally’s golden era during the late 1980s to ‘90s. Its high positioned face incorporates a three-piece shield over its distinctive headlight cluster and tank creating a design expressing a spirit of adventure. It perfectly blends classic styling with modern tech.
Yamaha’s motorcycles have been winning the prestigious Red Dot Design Award for nine straight years since 2012 including the Niken leaning sports touring bike, the modern classic XSR 900, the TMAX DX, and the XMAX 300 sports scooters. This year, besides the Ténéré 700, Yamaha’s YMR-08, a multi-rotor drone designed to spray insecticide over a one-hectare field in one 15 minute flight also won the Red Dot Design Award. However, these are not the first awards that the two products have been commended for, they both received the German “iF Design Award” and the “Good Design Award 2018” respectively.
We still haven’t received any news as to if or when the new Yamaha Ténéré 700 will be released locally. Considering Yamaha’s success over the MT-07 and XSR 700, we feel that the Tenere 700 would have a lot of potential for the entry of a middleweight adventure motorcycle in the Philippines. Nonetheless, we still remain hopeful that we see its arrival perhaps sometime in 2021.
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