Yamaha Motor Philippines Inc. has long been considered as one of the strong contending brands in the motorcycle industry. The Japanese brand is known to produce several products in the field of mobility including recreational vehicles, boats, marine engines, snowmobiles, small tractors, and of course motorcycles. Its glorious beginnings began in 1955 when its motorcycle division was founded and headed by Genichi Kawakami. Yamaha’s initial product was a 125cc, two-cycle, single-cylinder motorcycle, known as the YA-1 which happens to be a copy of the German DKW RT 125. Notably, the YA-1 garnered quite a success in the field of racing.
The brand first entered the Philippines in 1962. Fast-forward to 2007 and Yamaha Motor Philippines Inc. has already become one of more than 20 worldwide subsidiaries operating on all continents. Establishing local operations and as the official distributor of Yamaha motorcycles. In terms of sales, numbers have positively grown to approx. 540,000 in 2018.
Locally, it continuous to venture success in the market by offering a wide range of motorcycles with a sense of innovation, providing consumers that exceptional value and a deep feeling of satisfaction. Currently, its lineup is composed of a number of models ranging from the popular Mio lineup, Max Series, R-Series, MT-Series, and many more.
Today, Yamaha Motor Philippines Inc. is lead by its rightful President, Hiroshi Koike. It is also currently on hold of several dealerships located in Luzon, Visayas, and Mindanao.