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MV Agusta replaces its design director with Giorgio Mazzotti

MV Agusta’s 'motorcycle art' is seeing some changes.

Adrian Morton

MV Agusta may have seen some problems in the past as it underwent a slump in the late 70s causing a cease of production throughout the 1980s. Eventually, the MV Agusta trademark was bought by Claudio Castiglioni in 1992 which brought the iconic Italian motorcycle brand back to life. Its newer motorcycle designs were revered as 'motorcycle art' thanks to the direction of its longtime in-house designer Adrian Morton who had a hand over the past 15 years of MV Agusta’s machines. Since then, the brand’s aesthetic design of its models would never be a problem to worry about. 

Morton was an apprentice of Massimo Tamburini before he worked his way up the design ladder at MV Agusta. Together, they collaborated to restyle the Brutale getting credit for designing the single-sided swingarm found on the 1994 F4 and Brutale. Morton continued to design the F4, the F3 the Rivale 800, the Turismo Veloce 800, Turismo Veloce Lusso 800, the Brutale 1000 Serie Oro/RR, the Superveloce 800 Serie Oro, and the Rush 1000

Under MV Agusta’s new leadership by Timur Sardarov, the design hub of MV Agusta, the Castiglioni Research Center, is gonna be seeing some restructuring. Adrian Morton is out and will be replaced by Giorgio Mazzotti, an industrial designer with over 29 years of experience in a variety of production motorcycles, automobiles, and commercial vehicles while working for an Italian firm, Engines Engineering. He’s contributed to a lot more design work than what is actually known for the public for the past 17 years, including several Malaguti scooters. 

MV Agusta's new Directors

In addition, MV Agusta also appointed Allesandro Volpini as the company’s new technical manager. On the other hand, Brain Gillen, an engineer who enjoyed the role as the company’s technical director is now being appointed as its new Research and Development Director. All these changes are seen following the appointment of Filippo Bassoli as the company’s new marketing director. In total, MV Agusta has a fresh set of directors to lead the company’s future. 

“As a brand, MV Agusta has a very strong focus on both innovation and technology. In welcoming Giorgio and Alessandro into the MV Agusta family, I am confident that we now have a great team to address the style and technology challenges driving our product development into the future.”

Sardarov never failed to acknowledge Adrian Morton’s valuable contribution throughout the years of his service to the company and added: “I would like to congratulate Brian for his new position, and thank Adrian Morton for his many contributions throughout his 20 years career in the company as well as the creation of legendary pieces of true motorcycle art." He reassured everyone that he never closed his doors for Morton as they still hope to collaborate on exciting new projects in the future.  

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