MV Agusta, or Meccanica Verghera Agusta, is an Italian motorcycle manufacturer founded in 1945. Meccanica stands for mechanic and Verghera is the town where the first MV motorcycles were made. MV Agusta has been in the Philippines since 2013 but the Italian motorcycle manufacturer was reintroduced in the market in April 2019. The “rebirth” included a new partnership with local distributor Motostrada.
The company was established by the Agusta brothers at the end of the Second World War as a spin-off of the Agusta Aviation company led by their father. MV Agusta’s first prototype unit was called the “Vespa 98” in 1945. Soon after, the company manufactured small-displacement, cafe racer-style motorcycles through the 1950s and 1960s. Most of these production motorcycles were 125cc to 150cc until MV Agusta tapped into bigger displacements when sales began to drop. This was the beginning of the then-start-up Italian motorcycle manufacturer’s involvement and success in racing. The company’s first major race was the Italian Grand Prix with rider Franco Bertoni aboard a 125 cc two-stroke motorcycle. Bertoni’s winning performance gave MV Agusta the recognition it deserved. MV Agusta competed in countless seasons of the Italian Grand Prix after their first major victory.
Like most aspiring manufacturers at that time, MV Agusta faced the worst when it ended production in the ‘70s, after one of the founder’s death, Count Domenico Agusta. After the hut down of MV’s motorcycle division, the company shifted its focus in its helicopter production. It wasn’t long before Cagiva founder Claudio Castiglioni acquired MV’s motorcycle trademark. The businessman partnered with Ferrari to build the first modern MV motorcycle, the F4 750.
Today, MV Agusta is widely known for its beautiful motorcycles in the larger displacement class. Its current offerings in the Philippines are the Brutale 800, F4 100, F3 800 and 365, Turismo Veloce 800, and Dragster 800.