Pierer Mobility Group, one of Europe’s leading motorcycle manufacturers, known for KTM and Husqvarna motorcycles has recently entered into a partnership with Bajaj to construct a solid and unified electric vehicle platform poised to start production by 2022. Stefan Pierer, Chief Executive Officer of Pierer Mobility Group announced the partnership with Bajaj in its 2019 annual report. While KTM and Husqvarna have built their name and brand by building motorcycles rooted in dirt bikes and motocross, they have also seen so much success in the naked sportbike segments with the introduction of the KTM 390 Duke and Husqvarna Vitpilen 401. The partnership of KTM and Bajaj seems to have been made with foreseeing the potential of a new motorcycle segment. Harley-Davidson has already launched its electronic motorcycle platform, the Livewire, and KTM chose to capitalize on the smaller low-voltage range electric vehicles.
As part of a series development project for PTW (“Powered two-wheeler”) electric vehicles in the low-voltage range (48 volts), which was developed together with the Indian partner Bajaj, various product variants in the segment of electro scooters will be produced from 2022 under the brands of both partners in the 3 and 10 kW power range.
While KTM has never been known to have any experience to produce electric motorcycles in the past, the same can’t be said with their Indian partner. Bajaj has already successfully produced several electric scooters in the past including the Bajaj Cheetak, and Urbanite. Neither has KTM been known to produce scooters for that matter, which makes their collaboration with Bajaj a very strategic partnership in developing electric scooters.
In summary, with Pierer Mobility Group’s already impressive portfolio of motorcycles and vast experience in manufacturing techniques, the partnership with Bajaj to produce electric scooters would be a welcome addition to a market that can be considered still in its infancy stages. There is still lots of room for development and improvement that could potentially lead to a very profitable new industry for both Pierer Mobility Group and Bajaj.