Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson, and since then, the brand produced motorcycles that gave rise to the ‘chopper style’. These motorcycles were heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700cc, with the brand expanding its offerings to include more contemporary middle-weight platforms such as the Street, to name a few. But it’s with the burly chopper bikes that made Harley so iconic. It has made such a huge following and loyal fans, especially in North America, that the company now markets licensed products such as apparel and accessories.
The brand’s establishment in the local market began in 2013 through Harley-Davidson of Manila, a CATS Motors subsidiary. A total of 31 cruiser motorcycle models of Harley-Davidson are being offered. Currently, the brand is reportedly seeing positive sales growth, and in 2019, they upgraded one of their showrooms in Metro Manila and opened a new one in Davao City.