
MV Agusta Motor S.p.A. announced that the Italian-born brand is launching a new line of streetwear called Logo Level 1. Successive releases from MV are scheduled at different times of the year.
These garments are adorned with the iconography of MV Agusta, and the brand is planning a limited series of drops to mark the company’s intention to appeal to the younger generation. MV wants to target the non-biker demographic, and it believes that the Logo Level 1 collection will appeal to the public using a very specific language made of content, values, and connections.

The collection will be made available on MV Agusta’s online store, and also in street-fashion stores worldwide.
Motorcycle Art runs through every facet of MV’s work, and the garments reflect the brand’s values. MV teamed up with KALEIDOSCOPE to present “Metafisica Veloce,” a take on the company’s initials, that celebrates innovation and tradition.

The photoset was taken by Jim Nedd, capturing an enigmatic cityscape with eerie backdrops of the city. The setting in question is Tresigallo, also known as the “Metaphysical City.”
Among the models and clothing sits the iconic MV Agusta Superveloce. The poster child of the brand, it sports a 798cc inline three-cylinder engine that is mated to a 6-speed manual transmission. It pushes out 148 hp and has a torque figure of 88 Nm. Its presence alone sets it apart from other sportbikes, and the level of detail that MV put into it is almost second to none.
The collection includes a standard array of graphic tees sweaters and oversized windbreakers, but the centerpiece would have to be the quilted jacket. The MV Agusta logo at the back is no mere print, instead, it is a quality embroidered piece that is expertly sewn into the highest quality materials.
Tagged Under
Related Articles
-
Here are more details about KTM’s investment in MV Agusta / News
Timur Saradarov, MV Agusta’s CEO, clarified the KTM capital infusion deal, stating better dealers in the future.
-
KTM invests $31.1-million USD into MV Agusta for a 25.1-percent stake in the Italian company / News
After taking over the North American distribution of the MV Agusta brand in September, KTM now has a 25.1% stake in MV.
-
The MV Agusta F3 RR has officially been launched in the Philippines / News
MV Agusta Philippines has lifted the veils off the 2022 F3 RR supersport. The new bike is faster and sharper than ever.
-
MV Agusta reveals more details, photos of one-off Superveloce Testalarga / News
The new one-of-a-kind Testalarga has been unveiled in all its magnificence by MV Agusta. The ultra-rare motorcycle is based on the supersport machine, the Superveloce 800.
-
MV Agusta Teases the Superveloce Testalarga—Limited to one unit / News
No release date has been revealed just yet.
Latest News
-
Suzuki launches the 2023 Hayabusa in Europe with three new colorways / News
In Europe, Suzuki has launched the 2023 Hayabusa in three new liveries.
-
Italian motorcycle brand Moto Morini is working on a new middleweight cruiser / News
Moto Morini is working on a new middleweight cruiser with the same engine as that of the Seiemezzo middleweight retro roadsters.
-
Expect a Suzuki electric motorcycle as early as 2024 / News
Suzuki has announced that it plans to launch up to eight electric models by 2030, with the first making its debut as early as 2024.