Motorcycle shows are looking quite bleak for the rest of 2020. Even here in our country, major motorcycle shows have been canceled for safety reasons, congregations of people pose a danger to participants and visitors alike. This could be quite a kick to the butt to major motorcycle brands like KTM and BMW who opted out of participating from major motorcycle shows, even during the early onset of the COVID-19 global pandemic. Harley-Davidson, on the other hand, would not take it. With three major shows sadly postponed or canceled in the US, namely the Mama Tried, Congregation Vintage Bike & Car, and Born-Free motorcycle shows, Harley-Davidson is hosting a major motorcycle show that’s not capable of getting canceled aptly calling it the “No Show” motorcycle show.
The “No Show” will be a virtual motorcycle show running from June 15 to June 21 that would be featuring the custom builders and participants from the same three shows spanning their own unique range of style, era, and geography. The bikes being featured will be rolled out on Harley-Davidson’s official Instagram page. This serves as Harley-Davidson’s way of showing their support and giving back to the custom community.
We’re here to support those who support our brand and culture. With The No Show, we want to give part of our community not only a venue to show their work to millions but also offer our help in the short term.
On the last day of the show, on June 21st, Harley-Davidson will recognize three builders for their ingenuity, artistry, self-expression, and their ability to pave a new road for customization. However, one winner would be selected from the following categories to receive a one-of-a-kind award created and given by Harley-Davidson’s very own designers namely:
Media Choice Award: chosen and presented by journalists from industry-leading motorcycle publications;
H-D Styling and Design Award: chosen and presented by Brad Richards, vice president of styling & design at Harley-Davidson and long time garage builder; and
Harley-Davidson Museum Award: which is chosen by the museum staff and to be presented by Bill Davidson, vice president of the Harley-Davidson Museum and great-grandson of William A. Davidson, one of the co-founders of Harley-Davidson.
Virtual motorcycle shows are gonna be the new norm for the next couple of months until at least, the COVID-19 global pandemic is finally controlled by a proper vaccine or cure, and people would once again be riding their own motorcycles to wherever they want and to whatever show they’d want to be without any worry — we all look forward to that time.