/ News
EICMA, one of the year’s biggest motorcycle shows is canceled
It’s a sad announcement for motorcycle enthusiasts.
Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA), one of the biggest motorcycle shows held in Milan, Italy, has just officially announced its cancelation. Concerns over the COVID-19 global pandemic have made it difficult for its organizers to ensure the health and safety of both its guests and participants. Regarded as the centerpiece of the international motorcycle show circuit, EICMA draws more than half a million guests with over 1,200 participating brands visitors from all over the world. Though strict lockdown measures from around the world have been slowly easing, implementation of social distancing protocols in such events would be required to go ahead, however, EICMA’s managing director Paolo Magri deemed it best to cancel the event altogether which was supposed to be scheduled on November 5 to 9.
The value and international leadership of our exhibition-event have convinced us not to wager on the evolution of the health situation linked to the Covid-19 emergency and, above all, to listen to and protect the whole of the two-wheeler industry which, with Fiera Milano primarily and our partners, continues to see in EICMA a successful model and its most important opportunity for b2c and b2b at shows.
Magri added that “Responsibility has been imposed on us and makes us act on a wide scale in the interest of the exhibitors and our visitors, postponing the 2020 show with a solid convergence of intentions.”.
It should be noted that a few months ago, even before EICMA announced its cancelation, both KTM and BMW had confirmed that it would cancel its participation in EICMA, and instead focused its attention on looking for alternative methods for launching their new motorcycles. In line with the recent shift to online marketing, BMW has already made its recent motorcycle launches complete with the launch of its R18 and F900R models. The same goes for KTM that has just recently launched its new 790 Adventure and 790 Duke into the Philippine market which is now being manufactured locally giving it a significant price drop.
Tagged Under
Related Articles
-
Check out Hero MotoCorp’s Vida Concept Lynx electric dirt bike / News
India’s Hero MotoCorp has unveiled the Concept Lynx, an electric dirt bike under its electric mobility subsidiary Vida.
-
New Benelli Tornado Naked Twin 500 is a sharp and sporty street machine / News
At EICMA 2023, Benelli showcased its newest naked streetfighter, the Tornado Naked Twin 500.
-
CFMOTO pulls the covers off the track-ready 800NK GP / News
At EICMA 2023, CFMOTO pulled the covers off the new 800NK GP, a track-ready naked streetfighter.
-
Check out Royal Enfield’s new Electric Himalayan Concept / News
Royal Enfield has unveiled the Electric Himalayan Test Bed at EICMA 2023, setting the foundation for future electric models.
-
Italjet unveils the new Dragster 300 at EICMA 2023 / News
Italjet has unveiled the Dragster 300 at EICMA 2023, boasting impressive performance and head-turning styling.
Latest News
-
CFMOTO revs up Philippine market with four new models / News
CFMOTO Philippines unveiled a total of four new motorcycles in a stellar event in Xylo at The Palace.
-
Royal Enfield "One Ride" unites thousands of riders from all over the world / News
On September 22, 2024, Royal Enfield celebrated camaraderie and passion for motorcycles with its "One Ride" event which saw thousands of riders from all over the world unite.
-
2025 Ducati Panigale V4 is ready to set the track ablaze / News
Ducati has unveiled the 2025 Panigale V4 sporting improved performance, tech, and updated styling.