Ducati ends 2017 on a high note, expects more growth
The Italy-based motorcycle manufacturer is expecting big things in 2018

Ducati Motor Holding delivered 55,871 motorcycles to customers worldwide in 2017, strengthening the success of the previous year, and continuing the upward trend of the company for eight years. Each model in the range has played its part in achieving the results, confirming their continuous capacity to excite Ducati enthusiasts all over the globe.

In 2017, the Multistrada family, now extended to include the new Multistrada 950, proved particularly popular. The Monster family also enjoyed healthy sales, as did the SuperSport and the exclusive 1299 Superleggera — 500 of which were purchased even before they went into production.

The Ducati Scrambler solidified the success of the previous two years, reinforcing the range of Scrambler bikes offered by the addition of the new Desert Sled and Café Racer. A total of 14,061 Scrambler bikes were delivered in 2017, making a significant contribution to overall sales.

In Asian markets Ducati delivered a total of 5,805 bikes, also strengthening its position in China where the dealership network doubled in size from 9 to 18. The upward trend was also evident in Europe, where Ducati increased bike deliveries by 4% to a total of 31,123. Ducati also grew in the Spanish market and Italian markets, where sales rose by a considerable 28.3% in the former and 12% in the latter, delivering a total of 8,806 motorcycles. In the USA, which remains Ducati's biggest market, deliveries were up by 1.3%, with bike sales totaling 8,898.

The 2018 product range promises to be even more competitive and innovative. For example, the eagerly awaited Panigale V4 will be the first Ducati factory motorcycle to be equipped with a four-cylinder engine, a direct offshoot of the Desmosedici used in MotoGP and the result of the biggest investment the company has ever made in a single product. The new Ducati Scrambler 1100 adds a totally new dimension to the Scrambler world, merging performance and high quality fishes to the boundless freedom of expression and the fun to ride, with the dimensions and comfort associated with bigger bikes.
In addition, the Multistrada 1260 takes the technological evolution of the Multistrada to the next level: a high resolution instrument panel, electronic gear shift, and a big increase in mid-range torque make it the perfect sport tourer. A renewed Monster 821 and the 959 Panigale Corse complete the new bikes for 2018.
Tagged Under
Related Articles
-
Cardo Systems and Ducati launch the new DCS3 based on the PackTalk Neo / News
Cardo and Ducati have teamed up to launch the latest Ducati Communicator System, the DCS3, based on the Cardo PackTalk Neo.
-
Bristol Motorcycles launches the Invictus 400RR sportbike in the Philippines / News
Bristol Motorcycles has launched the Invictus 400RR from KOVE Motorcycles in the local market for just P278,000.
-
Ducati equips the DesertX with new tech features, livery for 2023 / News
The Ducati DesertX has been updated for 2023 with a new RR22 colorway and new tech features such as turn-by-turn navigation.
-
Royal Enfield enjoys whopping 86 percent sales growth for October 2022 / News
Royal Enfield has registered a remarkable 86 percent growth for the month of October, 2022, with more than 80,000 units sold.
-
Take a look at Ducati’s next-generation 803 Scrambler lineup / News
Ducati has just unveiled the new 2023 803cc Scrambler range. Let’s take a closer look, shall we?
Latest News
-
Electric motorcycle brand Zero Motorcycles to open its doors in the Philippines in 2023 / News
Zero Motorcycles has announced a partnership with Ayala subsidiary IMI. The latter will handle local production of Zero’s electric motorbikes.
-
Check out the new CFMOTO Papio XO-1 mini-bike / News
CFMOTO has pulled the covers off the retro-style Papio XO-1 in China. Hopefully this charming mini-bike makes its way to local shores.
-
Mutt Motorcycles will open a new showroom in White Plains very soon / News
British custom motorcycle brand Mutt Motorcycles will be opening a new showroom in White Plains, Quezon City on April 15, 2023.