/ News
Ducati ends 2017 on a high note, expects more growth
The Italy-based motorcycle manufacturer is expecting big things in 2018
Ducati Motor Holding delivered 55,871 motorcycles to customers worldwide in 2017, strengthening the success of the previous year, and continuing the upward trend of the company for eight years. Each model in the range has played its part in achieving the results, confirming their continuous capacity to excite Ducati enthusiasts all over the globe.
In 2017, the Multistrada family, now extended to include the new Multistrada 950, proved particularly popular. The Monster family also enjoyed healthy sales, as did the SuperSport and the exclusive 1299 Superleggera — 500 of which were purchased even before they went into production.
The Ducati Scrambler solidified the success of the previous two years, reinforcing the range of Scrambler bikes offered by the addition of the new Desert Sled and Café Racer. A total of 14,061 Scrambler bikes were delivered in 2017, making a significant contribution to overall sales.
In Asian markets Ducati delivered a total of 5,805 bikes, also strengthening its position in China where the dealership network doubled in size from 9 to 18. The upward trend was also evident in Europe, where Ducati increased bike deliveries by 4% to a total of 31,123. Ducati also grew in the Spanish market and Italian markets, where sales rose by a considerable 28.3% in the former and 12% in the latter, delivering a total of 8,806 motorcycles. In the USA, which remains Ducati's biggest market, deliveries were up by 1.3%, with bike sales totaling 8,898.
The 2018 product range promises to be even more competitive and innovative. For example, the eagerly awaited Panigale V4 will be the first Ducati factory motorcycle to be equipped with a four-cylinder engine, a direct offshoot of the Desmosedici used in MotoGP and the result of the biggest investment the company has ever made in a single product. The new Ducati Scrambler 1100 adds a totally new dimension to the Scrambler world, merging performance and high quality fishes to the boundless freedom of expression and the fun to ride, with the dimensions and comfort associated with bigger bikes.
In addition, the Multistrada 1260 takes the technological evolution of the Multistrada to the next level: a high resolution instrument panel, electronic gear shift, and a big increase in mid-range torque make it the perfect sport tourer. A renewed Monster 821 and the 959 Panigale Corse complete the new bikes for 2018.
Tagged Under
Related Articles
-
Ducati unveils 5 Panigale Race Replicas to celebrate racing success / News
Ducati has 5 new Panigale Race Replicas to celebrate its success in motorsports for 2023.
-
Bentley and Ducati have just launched a limited-edition Diavel V4 / News
Bentley and Ducati have teamed up for a limited-edition run of the Diavel V4 meant to pay tribute to the new Bentley Batur grand tourer.
-
Ducati unveils the all-new Hypermotard 698 Mono / News
Ducati has unveiled the all-new Hypermotard 698 Mono, its first modern motorcycle with a single-cylinder engine.
-
Ducati unveils 2024 DesertX Rally with even more off-road capability / News
Ducati has unveiled the 2024 DesertX Rally, upgrading the bike’s wheels and suspension for even better off-road performance.
-
Local motorcycle sales grow close to 5 percent in H1 2023 / News
The Philippine motorcycle market enjoys a 4.7-percent growth rate from January to July of 2023.
Latest News
-
LTFRB to halt expansion of motorcycle taxis in NCR / News
The LTFRB has announced that it’s putting a stop to the expansion of motorcycle taxis within Metro Manila.
-
45th Bangkok International Motor Show 2024: What to expect at this year’s big event / News
The spotlight is on Bangkok as 49 of the world's most celebrated car and motorcycle manufacturers line up for the 45th Bangkok International Motor Show.
-
The CFMOTO 450MT is finally here, and it can be yours for just P328,900 / News
CFMOTO has just pulled the covers off the 450MT in the global market, and is ready to dominate the ADV segment.