/ News
BMW motorcycle sales are up for the month of June
BMW Motorrad’s sales figures are unfazed by the global pandemic
While a majority of the biggest motorcycle brands took a hit earlier this year from a sales slump, factories and showrooms were forced to shut down for health and safety reasons, no thanks to the COVID-19 global pandemic. However, other companies were able to show resilience over this crisis and rose to the occasion of this trying time. BMW Motorrad was among those brands, and they have just reported a better than expected sales performance for the month of June.
Towards the second quarter of the year, when governments started easing its lockdown measures imposed and started reopening its economy, customers didn’t waste time in heading back to BMW dealerships to purchase their motorcycles. After all, demand for two-wheel mobility was seen as a viable alternative means of transportation without violating social distancing protocols. BMW confirmed that its numbers were back up to a healthy level for the month of June allowing them to close with a 9.8% increase year-over-year following the significant sales drop that between the months of March and May 2020.
A total of 20,021 units were sold, 13,937 of which were sold in Europe. The total Bimmer bikes sold for the month of June represents over a quarter of the 76,707 units sold by BMW for the year 2020. For this period, surprisingly, France’s sales figures have been up a staggering 72% beating Germany’s at 58.2%. The Belgium-Netherlands-Luxembourg triangle reported sales growth of 52.2%, Portugal had 52% while the Asian/Oceania market still ended on a positive note with 17.3% all contributing to BMW’s sales boost.
BMW believes that the launch of its new motorcycles, particularly the new F 900 R and the XR which were introduced in November 2019, and recently launched in the country just a few weeks ago, contributed largely to the brand’s sales growth. However, its mighty adventure tourer R 1250 GS still remains as its best-selling motorcycle. BMW remains hopeful that its big boxer cruiser, the R18 which was launched earlier this year, would also play a huge role in its success for the next coming months.
Tagged Under
Related Articles
-
BMW Motorrad takes the wraps off the M 1000 RR Limited Edition Isle of Man TT / News
BMW Motorrad unveils the M1000 RR Isle of Man TT Limited Edition clad in British Racing Green for the race's 115th year.
-
BMW Motorrad pulls the wraps off the Vision K18 at Concorso d'Eleganza / News
BMW's Vision K18 concept debuts at Lake Como with an 1,800 cc engine and a design that looks ready for the future.
-
BMW brings big updates to 2025 F 900 R naked bike / News
BMW has introduced updates to its popular F 900 R naked bike for the 2025 model-year.
-
Documents reveal that a BMW M 1000 R is on the way / News
Do you like the S 1000 R? Oh boy, it’s about to get a whole lot better for you.
-
Deliveries of the BMW G 310 RR commence in India / News
Indian customers are taking delivery of their BMW G 310 RR sportbikes, international launch when?
Latest News
-
The all-new Lambretta J200 has arrived in the Philippines; prices start at P265,000 / News
Lambretta brings the J200 to the Philippines, pairing classic scooter styling with a 174.5cc engine and modern tech.
-
Harley-Davidson’s Deadwood is a vintage bobber bike for the modern age / News
Harley-Davidson's newest bobber pairs postwar rebellion with 2026 rider tech, and it's landing right in time for Sturgis.
-
Yamaha takes the covers off the all-electric Aerox E in India / News
Yamaha has just launched the Aerox E in India, a fully electric scooter with 12.6 hp, 48 Nm of torque, and 117 km range.