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Yamaha sets outstanding sales figures in the first half of 2023
With big ambitions for the future, Yamaha’s growing sales point to even more innovation in coming years.
Yamaha, a major global motorcycle manufacturer, holds a significant presence worldwide. The brand offers a diverse range of models tailored to specific markets, alongside a robust global collection of performance-oriented and value-driven motorcycles. As rider preferences evolve, the company continues to expand.
On August 8, 2023, Yamaha Motor unveiled its sales report for the first half of 2023. The company's performance is notably strong on a global scale, with Yoshihiro Hidaka, Yamaha's President and CEO, announcing new sales records for the first six months of the year. Hidaka mentioned in a press release that the substantial increase in overall sales and profits was primarily driven by heightened demand and increased unit sales in their core motorcycle and marine product businesses during the second quarter of fiscal 2023.
According to Hidaka, the first half of 2023 witnessed increased motorcycle demand, particularly in Asia and Europe, driven by the search for sustainable transportation. Meanwhile, demand remained strong in the US market. While motorcycles constitute a significant portion of Yamaha's sales, their "Land Mobility Business" encompasses a range of vehicles, such as ATVs, ROVs, Snowmobiles, Smart Power Vehicles, e-bikes and e-scooters, as well as electric wheelchairs and mobility scooters.
Yamaha's total net sales reached 795 billion Yen (approximately P302 billion), reflecting an impressive 15.4% growth compared to the same period in 2022. Operating income stood at 69.4 billion yen (about P26.5 billion), indicating a remarkable 88.9% growth year-over-year.
In line with the increasing interest in electric mobility, Yamaha is considering a merger with its subsidiary, Yamaha Motor Electronics Co., Ltd., known for producing electric motors, vehicle components, and essential electronic parts. This move is likely to play a significant role in Yamaha's forthcoming electrification initiatives.
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