
Yamaha has been one of the leading manufacturers and suppliers of e-bike powertrains. In the past, the business that they generated from the European market was managed remotely from their headquarters in Japan. Today, they are making a transition of coordinating the business through Yamaha Motor’s European headquarters in Amsterdam. They expect to complete the transition by the end of the year.

Yamaha has been quietly at the forefront of e-bike development for a couple of years now. As a matter of fact, they have been considered as the inventor of the e-bike. In Japan, Yamaha, together with competitors like Panasonic, moved to obtain legislation from the country to classify “pedal-assist” e-bikes as bicycles. This legislation was later adopted by European countries where today, an e-bike boom is currently happening.
Initially, Yamaha could have missed the ongoing emerging e-bike trend that’s been happening in the European market. They didn’t really think much of the boom and its potential for growth as they managed the business from their headquarters in Iwata, Japan, and invested rather a little late into it. It turned out that their timing wasn’t so bad after all. Now that they began the migration of the business to their headquarters in Amsterdam, business operations would now be closer to the market including drivetrain distribution, and parts supply to bicycle manufacturers.
With a region that’s always been particular with their emission standards and pollution control, Yamaha’s investment into greener solutions should be seen as a welcome development by the European market. Yamaha looks forward to doing business and more proactive involvement with the industry.
Independent bike dealers continue to address their inquiries to the bicycle manufacturer/brands. Naturally, bicycle manufacturers/brands will receive the usual professional backup from the Yamaha organization.
Tagged Under
Related Articles
-
Yamaha launches the 2023 NMAX with new colors in Malaysia / News
Yamaha has released the 2023 iteration of the NMAX in Malaysia in new red and blue colorways.
-
Yamaha invests $100 million in robotics and artificial intelligence ventures / News
Yamaha has announced a massive $100 million investment towards initiatives geared towards robotics and artificial intelligence.
-
Yamaha updates the YZF-R15M in the Indian market / News
Yamaha has updated the YZF-R15M in the Indian market to feature a new TFT display and Bluetooth connectivity.
-
Yamaha updates the Tricity 125 and 155 in Japan / News
The 2023 Tricity, which is available in two variations that include 125cc and 155cc models, has been introduced by Yamaha in Japan.
-
Would the Yamaha GT150 Fazer make for the perfect no-frills neo-retro commuter? / News
The Yamaha GT150 Fazer seems like an enticing affordable alternative to the more premium Yamaha XSR155.
Latest News
-
Electric motorcycle brand Zero Motorcycles to open its doors in the Philippines in 2023 / News
Zero Motorcycles has announced a partnership with Ayala subsidiary IMI. The latter will handle local production of Zero’s electric motorbikes.
-
Check out the new CFMOTO Papio XO-1 mini-bike / News
CFMOTO has pulled the covers off the retro-style Papio XO-1 in China. Hopefully this charming mini-bike makes its way to local shores.
-
Mutt Motorcycles will open a new showroom in White Plains very soon / News
British custom motorcycle brand Mutt Motorcycles will be opening a new showroom in White Plains, Quezon City on April 15, 2023.