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MV Agusta inaugurates its first flagship store in Milan, Italy

A showroom, dealership, and lifestyle center all in one.

MV Agusta inaugurates its first flagship store in Milan, Italy

MV Agusta has announced the inauguration of its first fully-owned flagship store in Milan, located in the heart of the Fiera sector and directly across the street from the lively CityLife zone. The 400 square meter showroom pays homage to MV Agusta's past and future, with floors, partitions, furniture, and lighting all seamlessly blending into a spectacular exhibition space for Schiranna's renowned motorcycles.

The new flagship store has areas dedicated to MV Agusta's new electric mobility vehicles, as well as e-bikes and kick-scooters, as well as MV branded apparel and accessories. Visitors are reminded of the historic racing legacy of MV Agusta through photographs of the riders and bikes who built the mythology of the brand over its 75-year history. Thanks to a huge glass divider, the nearby state-of-the-art workshop is fully visible, and an enormous terrace provides the ideal setting for presentations and gatherings. A club room with a bar and a reading area is also available at MV Agusta Milano for visitors to unwind and interact with other MV Agusta aficionados over a Milanese aperitivo.

MV Agusta inaugurates its first flagship store in Milan, Italy

In Viale Teodorico 18, you'll find MV Agusta Milano. In April, the workshop will begin accepting maintenance and repair projects, and the store's official opening will take place in May. However, if you have no plans of visiting Italy anytime soon, you can always drop by MV Agusta’s showroom here in the Philippines located at Motostrada’s showroom in Caloocan. 

“MV Agusta Milano is a welcome and long awaited addition to our network of official dealers and showrooms in Italy, and also the first one fully owned by our company. For this, and for its location and vicinity to our headquarters, it is to become an important reference point both for the company and for our many customers in the Milano area. This new opening marks the continuation of our efforts in the development of the brand, in expanding our reach and improving the quality of service across the entire sales and assistance network. I am also looking forward to using it as a dazzling venue to celebrate Motorcycle Art in grand style.”

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