Harley-Davidson’s LiveWire projects 100,000 sales a year by 2026
Expect a new LiveWire model in the second half of 2022.
After spinning off from the parent Harley-Davidson brand, LiveWire is making quite a few moves which include partnerships and mergers that’ll take the company public and make it open to all investors.
On top of this development, LiveWire is also expected to launch a middleweight motorcycle sometime in the second half of 2022 called the Del Mar. The new electric model will be built on the brand’s proprietary Arrow platform, which can be scaled up or down depending on the goals of the nameplate. As it stands, there isn’t a lot of details that can be extracted from this tidbit of information, so we’ll have to play a bit of a waiting game before we can actually tell you what the bike is and what it will look like.
Even with the brand’s rather trim pickings in its lineup, for the time being, an investor relations document shows that the brand is projecting big amounts of growth in the coming years. In 2021, LiveWire was able to move 387 total units, and that total includes the LiveWire ONE and other Harley-Davidson-branded electric motorcycles. In 2022, the brand aims to sell 957 units, then make a huge jump by 2023 with a projected 7,236 units.
That’s not even the wildest part about the graph, as LiveWire projects over 15,000 units in 2024, then over 50,000 units by 2025, and over 100,000 by 2026. By 2030, LiveWire management is projecting 190,000 units to move.
There is no doubt that the electric revolution is upon us, and electric mobility will indeed be the future, especially with the automobile industry getting a leg up on motorcycles. That being said, LiveWire management is projecting $1,491,000,000 USD in vehicle sales alone, which is a staggering amount.
You can expect a few more LiveWire models in the coming years to drive interest and sales forward. The Del Mar is set to be launched later this year some time in the second quarter of 2022. It will join the LiveWire ONE in the lineup and it will be built in the United States at York, Pennsylvania and Pilgrim Road, Menominee Falls, and Wisconsin plants. More units will be made in the coming years, and who knows how big LiveWire can get. After all, 2030 is still eight years away, and many things can happen before then.
Tagged Under
Related Articles
-
Harley-Davidson X350 and X500 make their way to Japan – Philippines next? / News
Harley-Davidson is launching the X350 and X500 in Japan. Would you like to see these mid-sized roadsters in the Philippines?
-
Harley-Davidson trademarks the Nightster 440 in India / News
Harley-Davidson has patented the Nightster 440 name in the Indian market, suggesting that the brand is working on a sportier version of the new X440.
-
Harley-Davidson unveils limited Fast Johnnie Editions as part of its Enthusiast Collection / News
Harley-Davidson has launched the limited Fast Johnnie Editions of the Low Rider ST, Street Glide ST, and Road Glide ST.
-
Harley-Davidson India releases more photos of the upcoming X440 / News
Harley-Davidson of India has dropped even more photos of the upcoming X440 small-displacement model.
-
Check out the new Harley-Davidson X440 slated for launch in the Indian market / News
Harley-Davidson has released images of the highly anticipated X440 developed in partnership with Indian company Hero MotoCorp.
Latest News
-
Royal Enfield "One Ride" unites thousands of riders from all over the world / News
On September 22, 2024, Royal Enfield celebrated camaraderie and passion for motorcycles with its "One Ride" event which saw thousands of riders from all over the world unite.
-
2025 Ducati Panigale V4 is ready to set the track ablaze / News
Ducati has unveiled the 2025 Panigale V4 sporting improved performance, tech, and updated styling.
-
CFMOTO unveils the new 675SR-R / News
CFMOTO has launched the 675SR-R, a high-performance sportbike with a three-cylinder engine.