Harley-Davidson Asia Emerging Markets (AEM) held its very first virtual Harley Owners Group (H.O.G) rally last Friday. The event was designed to foster a stronger sense of community with the AEM region, with Harley-Davidson engaging H.O.G members all over the region in an event filled with fun and surprises from the iconic manufacturer.
Lasting the better part of an hour and a half, the H.O.G virtual rally was streamed live on Harley-Davidson Asia’s Facebook page, and was participated in by over 700 members and 11,000 motorcycle enthusiasts from Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Indonesia, Malaysia, Thailand, and of course, the Philippines. The virtual event gained over 77,000 views and was opened by Mr. Sajeev Rajasekharan, Harley-Davidson AEM & India Managing Director.
“Harley-Davidson has always thrived upon sharing experiential events with our riders. With the physical barriers, we wanted to find a way to transcend borders and continue to connect with our riders. By hosting this virtually, riders across Asia can all unite and reignite the sense of camaraderie and love for freedom and adventure.”
During the opening of the show, the virtual rally showcased some of the community’s finest custom builds, and viewers were likewise asked to vote for their favorite custom bike. Once the votes were tallied, Benedict Ang, with his Harley-Davidson Iron 883 from Davao City, Philippines, took the win and received a plaque of appreciation. The event was hosted by Rishi Budhrani, who engaged participants to share stories about their memorable Harley-Davidson experiences.
The event carried on spectacular musical performances by Singaporean duo Jack & Rai as well as popular Thai Rockabilly band, TRIX ‘O’TREAT. To top it all off, H.O.G. members who registered and attended the live show were presented with the first-ever virtual rally patch, redeemable at local dealerships. Of course, as promised, Harley-Davidson discount coupons were handed out to those who were present during the event.