Ducati Motorcycles, under its parent company, the Audi Group, has just released its semi-annual financial report for 2020. Its sales figures show that they aren’t too much out of line from the rest of the industry. After all, they all faced a very tough first quarter, to begin with, and now the numbers are in. With Pierer Mobility down by 33% over 2019, Harley-Davidson down by 27%, Indian Motorcycle down by 28% and Piaggio down by 24.5% for the first half of 2020, it’s fair to conclude Ducati’s position at this point to be at par with the rest of the industry. However, surprisingly, its numbers are still towards more of the positive end of the spectrum compared to its competitors.
For the second quarter of 2020, Ducati’s sales have been reported as down by 24% which isn’t so far out of line from the rest of the industry. They were able to sell a total of 14,447 motorcycle units worldwide, which is down from 19,157 units compared to last year. In its sales report, Audi Group breaks down Ducati’s motorcycle sales by category with subgroupings of models within each category.
For the Naked/Sport Cruiser segment, which includes the Diavel, Monster, and Streetfighter, the number of bikes sold has stayed pretty much consistent compared to last year with 4.941 bikes sold in the second quarter of 2020 versus 4,975 units sold this time last year. However, for the Scrambler category, a significant drop was seen with only 2,965 units sold for the second quarter of 2020 compared to last year’s 4,061 bikes sold. The same goes for its Dual/Hyper category which includes the Hypermotard and the Multistrada with only 3,602 units sold for the second quarter of 2020 compared to 6,360 units this time last year. Oddly enough, Ducati’s Dual/Hyper category is the one that’s down most compared to the other categories with a total of 6,496 total units sold for the year 2020 vs 10,501 total units sold this time last year. In fact, it is just slightly higher than its 2019 first-quarter sales figure totaling 6,360 bikes.
For its Sport sales which include its supersport bikes like the Panigale, Ducati has sold 2,932 bikes for the second quarter of 2020 compared to last year’s 3,761.
It's been a tough year for the motorcycle industry and even Ducati isn’t spared from this year’s challenge. Yet, people are still hopeful that the next coming months will improve as we head towards the second half of the year with a more positive outlook.