/ News
Ducati dedicates an entire pop-up store to the Multistrada V4 in France
This pop-up is as dedicated as Ducatistas are to the brand.
We’ve seen Ducati stores pop up from time to time, but rarely do we get brands doubling down on a popup store for just one model. The Italian brand is doing just that for its flagship sport-tourer, the Ducati Multistrada V4.
Equipped with the brand’s latest and greatest tech and safety features, as well as Ducati’s newest V4 engine, the sport-tourer is one of the best models in the market for long-distance riding on paved roads. It’s not surprising to see the legions of fans clamouring to get their hands on what is Ducati’s best sport-tourer to date.
Hence the pop-up in Paris. The store is located at 32, Place de la Madeleine in Paris' 8th arrondissement, and the temporary venue named "La Galerie by Ducati." Patrizia Cianetti, the Marketing and Communications Director for the Ducati brand stated that:
"The pop-up store project expresses Ducati's desire to experiment with new forms of interaction with its fans and to create more and more opportunities to meet the public. "La Galerie by Ducati", in particular, enhances in a prestigious context the features and versatility of the Multistrada V4 taking inspiration from an art gallery. The installation is designed not only to make Ducatisti dream, but also to prepare them for their next adventure."
The exhibition caters to riders’ sense of adventure, showcasing the many highlights of multiple men and women who’ve heeded the call to adventure. The showcase also highlights the many journeys that these Ducatistas have taken on. Whether brand ambassadors, journalists, experts, or even beginners, the “La Galerie by Ducati” is dedicated to all the men and women who’ve opted to share their personal stories to the world with the brand that enables exciting rides, and makes the Ducati Multistrada V4.
If you want to visit the location, plan a trip before mid-January, 2022. It’s open to the public from now to the middle of the first month of the year.
Tagged Under
Related Articles
-
Ducati flexes its off-road prowess with the new Desmo450 EDX
Ducati takes its racing DNA off the track with the Desmo450 EDX, a lightweight 450cc enduro bike with cutting-edge tech and proven performance.
-
The Ducati Panigale V4 R is the craziest Ducati superbike yet / News
Ducati has unveiled the Panigale V4 R, will it ever make its way to the Philippines?
-
Ducati announces 2026 Multistrada V4 RS / News
Ducati has launched the 2025 Multistrada V4 RS, representing the very best the Multistrada lineup has to offer.
-
2026 Ducati Diavel V4 RS unveiled as most powerful Diavel yet / News
Ducati has unveiled the 2026 Diavel V4 RS, a cruiser sporting superbike underpinnings.
-
Ducati showcases stealthy Diavel V4 Black Roadster / News
Ducati has unveiled the 2025 Diavel V4 Black Roadster, a unique and stealthy take on the power cruiser.
Latest News
-
Hero MotoCorp says more small-displacement Harley-Davidsons are coming soon / News
Hero MotoCorp has confirmed that it will be working on more 440cc models for Harley-Davidson, following the success of the X440.
-
Triumph’s TF 450-X is the ultimate motocross machine / News
Triumph enters the 450 motocross class with the TF 450-X, offering premium components, smart updates, and advanced rider aids out of the box.
-
CFMOTO's new 750SR-S sportbike launched in international market / News
CFMOTO has unveiled the 750 SR-S in the global market, hinting at a potential launch in the Philippines in the near future.