Vespa is a popular Italian brand scooter manufactured by Piaggio Group. With its increasing popularity in numerous countries, MotoItalia Philippines, Inc. started distributing Vespa scooters locally in 2009 but had issues around 2012. The brand then returned stronger in the Philippine market in 2016, along with the marque’s successful lineup and is now named as Vespa Scooters Philippines (VSP).
Back in 1884, Piaggio was initially part of the aircraft industry. However, World War II broke out and Italy’s economy suffered, which led Enrico Piaggio, the son of the company’s founder Rinaldo Piaggio, to shift to another mode of transportation that’s more affordable and accessible to the people, which is a two-wheeled vehicle. The son tapped Corradino D’Ascanio, an aircraft engineer, to help him come up with the design. Upon the completion of the vehicle, Piaggio based its name on the shape and engine sound of the scooter so he called it ‘Vespa’ which is an Italian word for wasp. The very first scooter to be presented in the general public was the Vespa 98 in 1946.
Today, Vespa Philippines continuous its success with its wide variety of bikes ranging from 150cc to 300cc category. The Italian marque’s stylish and modern scooter lineup consists of its well-known models such as Primavera, Sprint, GTS series, S, and special 946 Red. VSP’s main showroom is situated at 5th Avenue, Bonifacio Global City in Taguig City.