Royal Enfield Philippines happens to be the oldest motorcycle brand in the world that’s still in production. First produced in 1901, with the brand's bullet model enjoying the longest motorcycle production run of all time. Despite its successful chapters, the brand has also encountered difficulties during the 1990s. Given that circumstance, motorcycle production at their Jaipur factory ceased in 2002
Royal Enfield eventually got back on track by 2013, opened a new primary factory in the Chennai suburb of Oragadam, mainly due to the increased demand for its motorcycles. Currently, Royal Enfield sells motorcycles in more than 50 countries, and notably, it also managed to surpass Harley-Davidson in terms of global sales last 2015.
Last 2016, Royal Enfield opened its first-ever dealership in the Philippines. Quite a unique setup actually, given its enthusiast’s living room which features several types of merchandise including jackets, shirts, jeans, boots, gloves, and many more.
Its local lineup is composed of 8 models, including the Classic 350, Classic 500, Himalayan 400, Interceptor 650, Continental GT 650, Bullet 350, Bullet 500, and the Thunder Bird 500.
Today, the official distributor of Royal Enfield in the Philippines is Hardcore Brothers Custom Motorcycles Inc. as lead by its rightful CEO, Jimmy Barinaga. Locally, it is also currently on hold of 4 dealerships situated in Luzon, Visayas, and Mindanao.