Royal Enfield happens to be the oldest motorcycle brand in the world that is still in continuous production. First produced in 1901, with the Royal Enfield Bullet model enjoying the longest motorcycle production run of all time. Now based in Chennai and owned by the Eicher Group, the brand has witnessed something of a resurgence in recent times under the leadership of its MD, Siddhartha Lal, with an overall production capacity of nearly 75,000 bikes per month.
In 2016, Royal Enfield opened its first-ever dealership in the Philippines. Quite a unique setup actually, given its enthusiast’s living room which features several types of merchandise including jackets, shirts, jeans, boots, gloves, and many more.
Its lineup in the Philippines is composed of 5 models, including the Classic 500, the Bullet 500, the Himalayan 410, Interceptor 650 and the Continental GT 650.
Currently, Hardcore Brothers Custom Motorcycles Inc, lead by its CEO Jimmy Barinaga, is the official distributor of Royal Enfield in the Philippines with its network in Luzon, Visayas and Mindanao apart from Metro Manila.