/ News
Royal Enfield’s “Make It Yours” app is launched in India
Configure your dream Royal Enfield motorcycle with your smartphone.
Royal Enfield has built a reputation producing reliable classic-themed motorcycles and has seen a lot of success from its model range especially with its 650 cc twins, the Interceptor and Continental GT. Now, the motorcycle manufacturer from India is now allowing its fans and would-be buyers to configure their dream Royal Enfield motorcycles with their smartphones. Royal Enfield has just introduced its brand new “Make It Yours” (MIY) 3D configurator in India as of October 2020.
The new 3D configurator app can be downloaded in the Royal Enfield smartphone app, on their website, which is tied-up to all of the 320 Royal Enfield dealers across India. Presently, the app allows you to build and configure either the Interceptor 650 or Continental GT 650 to make it suit your liking. However, the company plans to expand the configurator to the rest of its model range, and perhaps even to countries outside of India in the near future.
The layout of the MIY app has a pretty straightforward and easy-to-use interface that allows you to select colors, mirrors, saddles, and even seat cowls, as well as engine protection accessories that may be used for your dream motorcycle. It then automatically adjusts the price of your build to reflect all the accessories added to your favorite 650 twin build. Throughout the process, you can turn the bike in all directions and view it from different angles to see how your chosen accessories look on the rendered image.
With MIY, customers will have a ‘little bit of them’ built into the motorcycle, and depending on the level of personalization, motorcycles will be custom-made, as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature.
With Royal Enfield’s MIY app, you don’t have to worry about making the mistake of putting on an unwanted accessory by allowing you to have a preview of the bike before making the big purchase. Let’s hope that this app would carry over to Royal Enfield Philippines as well so we could all configure our own dream Royal Enfield twins in the comfort of our own homes.
Tagged Under
Related Articles
-
Motociclista Scatola Inc. takes over Royal Enfield distribution in the Philippines / News
Motociclista Scatola Inc. also known as Bikerbox has taken over local distributorship of Royal Enfield.
-
Check out the all-new Royal Enfield Himalayan / News
Royal Enfield has unveiled the all-new Himalayan, the most high-tech and high-performance model in their arsenal.
-
Royal Enfield presents new Aurora colors for the Meteor 350 / News
Royal Enfield has released the new Meteor 350 Aurora in India, featuring retro charm and three new colors.
-
Royal Enfield eyeing 2025 debut for first electric motorcycle / News
Royal Enfield is reportedly on track for the debut of its first electric motorcycle model slated for 2025.
-
Royal Enfield to launch new Bullet 350 in India on September 1, 2023 / News
Royal Enfield is expected to launch the new Bullet 350 on September 1, 2023, with tech updates. The classic-style bike will retain its vintage styling dating back to 1931.
Latest News
-
LTFRB to halt expansion of motorcycle taxis in NCR / News
The LTFRB has announced that it’s putting a stop to the expansion of motorcycle taxis within Metro Manila.
-
The CFMOTO 450MT is finally here, and it can be yours for just P328,900 / News
CFMOTO has just pulled the covers off the 450MT in the global market, and is ready to dominate the ADV segment.
-
45th Bangkok International Motor Show 2024: What to expect at this year’s big event / News
The spotlight is on Bangkok as 49 of the world's most celebrated car and motorcycle manufacturers line up for the 45th Bangkok International Motor Show.