Royal Enfield’s assembly plant in Argentina is now officially open
Himalayans and Twins start rolling out of the assembly line.
![Royal Enfield Interceptor](https://d29c80i09kxy2a.cloudfront.net/custom/blog-post/original/royal-enfield-interceptor-5f6da84a21963.jpg)
Royal Enfield has been playing its cards really during the past couple of years, more so during the onset of the global pandemic. Instead of trying to build high-performance motorcycles to try to compete with its Japanese counterparts, they focused all their efforts on building simple, reliable, and no-frills middleweight motorcycles, which has always been the core of its success.
![Royal Enfield Argentina](https://d29c80i09kxy2a.cloudfront.net/custom/blog-post-photo/gallery/royal-enfield-argentina-5f6da7f43f87e.jpg)
For the first time ever, Royal Enfield will start manufacturing its most popular motorcycles outside of India. Instead of turning to Thailand or China as other motorcycle manufacturers have done, they set their sights on South America. Now, together with the Simpa Group, they have just opened their newest and only assembly plant in Argentina, their only manufacturing facility located outside of India.
![Royal Enfield Argentina](https://d29c80i09kxy2a.cloudfront.net/custom/blog-post-photo/gallery/royal-enfield-argentina-5f6da82707f04.jpg)
The Simpa Group has always been Royal Enfield’s local distributor since it started offering its motorcycles in Argentina since 2018. With the forged partnership, the brand new assembly plant they opened in Campana, Buenos Aires will now be producing the Himalayan, Continental GT 650, and the Interceptor. With Argentina’s love for Royal Enfield’s middleweight motorcycles, the company’s CEO, Vinod K. Dasari was more than delighted to have the facility running up to speed to better serve Argentina and the rest of the South American market.
Argentina and other South American countries have been an important market for Royal Enfield. Since we started selling motorcycles in Argentina in 2018, we have received a resounding response from consumers to our motorcycles. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan.
Dasari added, “The initial success of Twin 650 motorcycles was also very encouraging. We are deeply committed to focusing on becoming part of the country's rich motorcycle culture. Our decision to start assembling our motorcycles in Argentina is proof of our long-term commitment and confidence in the market.”
![Royal Enfield Argentina](https://d29c80i09kxy2a.cloudfront.net/custom/blog-post-photo/gallery/royal-enfield-argentina-5f6da836b95be.jpg)
The President of Argentina, Alberto Fernández himself was grateful for the partnership that Royal Enfield gave his country despite the tumultuous times that the global pandemic has brought everyone saying, “This launch is a major accomplishment because it is the first time that a motorcycle manufacturer of this size has put its faith in Argentina.” He added, It is quite the feat considering all the challenges of making such a monumental decision during a pandemic, which has made nearly everything difficult.”
With five flagship dealers across Argentina, 26 more across Latin America, and 40 other dealer locations from the rest of the region, Royal Enfield will surely gain an even stronger foothold within the South American market.
Tagged Under
Latest News
-
CFMOTO unveils the new 675SR-R / News
CFMOTO has launched the 675SR-R, a high-performance sportbike with a three-cylinder engine.
-
Feast your eyes on the new MV Agusta Superveloce 1000 Serie Oro / News
MV Agusta has released the new Superveloce 1000 Serie Oro of which only 500 will be produced. Could any of them land in the Philippines?
-
India's Ola Electric is getting ready to unveil its first electric motorcycle / News
Ola Electric has unveiled four concept electric motorcycles which are expected to launch sometime between 2025 and 2026.