/ News
Royal Enfield opens its mobile showroom in Thailand.
It’s almost like a food truck, but for motorcycles.
Royal Enfield has been one of those motorcycle brands that has been surprising everyone with its global success. Its motorcycles have followed a simple formula of classic styling and simplistic motorcycle with amazing value for money makes it attractive to enthusiasts and custom builders. Part of their success can also be attributed to its unique marketing strategies that the company has been employing including highly-organized dealership structures and very attentive and personalized after-sales service support which is evident even here in the Philippines which you would immediately feel once you step into a Royal Enfield showroom.
The momentum generated by their success wouldn’t stop them from thinking of even more unique ways to market their products. In Chiang Rai, Thailand, Royal Enfield opened its first portable dealership. Because of its modular design that can easily be moved from one location to another, it’s practically like a food truck — but instead of Cubano sandwiches, shawarma, or burgers, they sell motorcycles.
The dealership is made out of shipping containers that can easily be reconfigured in any way or layout they see fit to their liking. It can easily be dismantled to transport the whole showroom with the help of a few trucks and some good old elbow grease, in case they choose to move to a different location with more potential customers.
From efforts such as this, it’s pretty obvious that Royal Enfield is taking the expansion of its global reach and market penetration quite seriously. Thailand is the location of its first assembly plant outside of India while at the same time, together with Malaysia and the Philippines Royal Enfield has been experiencing enjoyed sales growth in these Southeast Asian countries. This growth in sales was affirmed by the strength of the success of their 650 Twins, the Continental GT, and the Interceptor, which has been receiving positive reviews from its customers, thanks to its improved new engine, classic good looks, and simplistic design.
Tagged Under
Related Articles
-
Royal Enfield Philippines inaugurates new flagship store at Brixton, Pasig / News
Royal Enfield has opened the doors to its new flagship dealership in Brixton, Pasig.
-
What do you think of the new Royal Enfield Bear 650 scrambler? / News
Royal Enfield has unveiled the new Bear 650, its middleweight offering in the scrambler segment.
-
Royal Enfield announces global Rentals and Tours program / News
Royal Enfield announces its global Rentals and Tours program so you can travel the world and rent your favorite Royal Enfield motorcycle.
-
Motociclista Scatola Inc. takes over Royal Enfield distribution in the Philippines / News
Motociclista Scatola Inc. also known as Bikerbox has taken over local distributorship of Royal Enfield.
-
Check out the all-new Royal Enfield Himalayan / News
Royal Enfield has unveiled the all-new Himalayan, the most high-tech and high-performance model in their arsenal.
Latest News
-
New Moto Morini Alltrhike will go against RE Himalayan and CFMOTO 450MT / News
Moto Morini has launched the Alltrhike in the global market, a 450cc ADV that will challenge the competition.
-
Is there a place for the Honda CUV e: electric scooter on Philippine roads? / News
The Honda CUV e: has just launched in the UK and Europe, is there a place for it right here in the Philippines?
-
Triumph Thruxton 400 set to launch in India in August, coming to PH soon? / News
Triumph is set to launch the new Thruxton 400 in India in August 2025—could it be coming to the Philippines soon?