Ola the Indian based ride-hailing company is making its presence known in the United Kingdom. The company officially launched in the country back in August of 2018 and the brand has been making waves ever since. It has launched in five cities with its most recent addition being Liverpool. The transport service provider already operates in cities such as Cardiff, Bristol, Bath, and Exeter.
With its sights set on overtaking Uber as the region’s top ride-hailing firm, Ola launched a fleet of Bajaj and Piaggio autorickshaws. These vehicles are also known as tuk-tuks. Coming in a standout color of bright green, these vehicles delighted passersby on the streets. Even the driver matched the tuk-tuks by wearing green neon jackets while ferrying passengers all around the city. As a means to celebrate the brand’s launch in the area, the taxi-app offered free rides to passengers on the first day of operations around the Liverpool city center.
I have been driving passengers around the city today and have really enjoyed the chance to discuss the challenges that the community faces and how we can help with our new technology. We are celebrating bringing more travel and employment choices to Liverpudlians with our ride-hailing app with the help of the community choir.
Ola already has a fleet of 500 drivers on board ready to serve the public with more licenses being granted in each of the Merseyside boroughs. To incentivize its drivers, the ride-hailing company will be charging only 10% commission as opposed to 25% charged by its other competitors. Passengers, on the other hand, get the benefit of a 50% discount on their first rides for downloading the Ola app before the end of April 2020.
The application also comes with the benefit of being able to book black cabs and private hire vehicles. Ola’s black cabs do not surge in price and are cheaper to hire compared to private vehicles that have increased prices during peak hours. With success in its pioneering cities, the company is looking to expand in other areas across Northern England in the years to come.