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KTM and Bajaj partnership has produced more than one million motorcycles
Turns out KTM’s small to mid-displacement lineup has raked in quite a lot of sales over the past few years.
It is a well-known business practice for European motorcycle manufacturers to form strategic alliances with Asian companies in order to sell their products at more affordable prices in key international markets. We've seen that with BMW, which collaborated with Indian powerhouse TVS for the G 310 line, and Chinese manufacturer Loncin for the 850cc to 900cc array of engines. MV Agusta and QJ Motor have done the same to develop the new Lucky Explorer adventure bike.
The same is true for KTM, a company that has had tremendous worldwide success recently, in large part because of its small to mid-displacement road bikes created and produced in collaboration with Bajaj, one of India's largest motorcycle manufacturers. The KTM-Bajaj cooperation is still going strong, and Bajaj machinery is used to construct nearly all of KTM's single-cylinder street bike portfolio, despite the fact that KTM has now formed a partnership with the Chinese company CFMOTO.
Indeed, motorcycles like the KTM 390 Duke and RC 390 allowed the Austrian company to reach a larger audience of riders and helped it become well-known, especially in the Asian market. The bikes have done so well, in fact, that the cooperation has achieved the milestone of one million motorcycles. The KTM 390 series, which is available in many countries across the world consists of the Duke and RC models and, more recently, the 390 Adventure, is well-liked by both rookies and expert riders alike thanks to their versatile platform.
The KTM 125 Duke and RC 125 are extremely popular beginner-friendly motorcycles in Europe that abide by the tight licensing requirements for the continent. KTM's 200 and 250 portfolio, which includes the 250 Duke and RC 200, is available in the Asian market and caters to commuters who are performance-focused. Here in the Philippines, the KTM 200 Duke and RC 200 are segment leaders in terms of performance in the premium entry-level segment.
The Husqvarna 401 series, which includes the Svartpilen and Vitpilen, was reintroduced by Bajaj Auto. The neo-retro street motorcycles are also available in 200cc and 250cc versions in the Asian market. It's predicted that KTM and Bajaj Auto will release electric vehicles soon, including the much awaited E-Pilen and an electric scooter based on the Bajaj Chetak platform.
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