Harley-Davidson to hold virtual launch event on January 19, 2021
This will be Harley-Davidson’s biggest event to date.
Throughout Harley-Davidson’s more than a century long history, the brand has never before brought the entire world together to experience the debut of all-new machines in a single event. This is all about to change, as on the 19th of January, 2021, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear, and apparel in what could quite possibly be the company’s biggest virtual event to date.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market.
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America.”
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the virtual launch event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson's upcoming Pan America has expanded his passion for riding, and created new opportunities to explore endless horizons beyond paved roads.
Harley-Davidson's all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19 virtual launch event. Subsequently, Harley-Davidson will be bringing the world back together on February 22, 2021, to reveal the motorcycle's full details in a separate digital event with the spotlight on the new Pan America 1250.
Tagged Under
Related Articles
-
Harley-Davidson's sleek neo-retro e-bike will be available this holiday 2021 / News
Harley-Davidson’s e-bike division has announced that its vintage-inspired model will be going on sale soon.
-
Harley-Davidson rolls out new Street Glide Special in stunning Arctic Blast colorway / News
Harley-Davidson has unveiled a special edition version of the Street Glide which features a stunning color scheme called Arctic Blast.
-
Harley-Davidson is looking for riders to share their stories / News
Want to star in a Harley-Davidson video?
-
Harley-Davidson’s revival is in the books, up 24% for the first half of 2021 / News
Let’s see if HD can keep chugging along at this pace.
-
Harley-Davidson unveils all-new Sportster S with 121 hp / News
Harley-Davidson has pulled the covers off the new Sportster S which boasts the company’s revolutionary RevoMax engine.
Latest News
-
Royal Enfield confirm the Himalayan 650 according to reports / News
Confirmed and no longer denied, the Enfield adventurer will get an extra cylinder!
-
Start them young with the new Honda CRF125F / News
Honda Powersports has released the new 2022 Honda CRF125F; an off-road-only dirt bike designed for youngsters.
-
MV Agusta unveils stunning Superveloce Ago Edition / News
MV Agusta has pulled the covers off the Superveloce Ago; a retro-style sportbike meant to pay homage to Giacomo Agostini.