Harley-Davidson to hold virtual launch event on January 19, 2021
This will be Harley-Davidson’s biggest event to date.
Throughout Harley-Davidson’s more than a century long history, the brand has never before brought the entire world together to experience the debut of all-new machines in a single event. This is all about to change, as on the 19th of January, 2021, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear, and apparel in what could quite possibly be the company’s biggest virtual event to date.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market.
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America.”
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the virtual launch event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson's upcoming Pan America has expanded his passion for riding, and created new opportunities to explore endless horizons beyond paved roads.
Harley-Davidson's all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19 virtual launch event. Subsequently, Harley-Davidson will be bringing the world back together on February 22, 2021, to reveal the motorcycle's full details in a separate digital event with the spotlight on the new Pan America 1250.
Tagged Under
Related Articles
-
Harley-Davidson is looking for riders to share their stories / News
Want to star in a Harley-Davidson video?
-
Harley-Davidson’s revival is in the books, up 24% for the first half of 2021 / News
Let’s see if HD can keep chugging along at this pace.
-
Harley-Davidson unveils all-new Sportster S with 121 hp / News
Harley-Davidson has pulled the covers off the new Sportster S which boasts the company’s revolutionary RevoMax engine.
-
New LiveWire One electric motorcycle launched by Harley-Davidson / News
Following the LiveWire electric motorcycle, Harley-Davidson is launching its cheaper successor, the LiveWire One.
-
Small-displacement Harley-Davidson cruisers in the pipeline / News
Harley-Davidson is expected to release a lineup of small-displacement cruisers in partnership with Indian motorcycle manufacturer Hero MotoCorp.
Latest News
-
Andromeda Moto launches NearX vegan “leather” racing suit / News
Andromeda Moto, a Spanish gear and equipment manufacturer, has launched the NearX vegan track-rated racing suit.
-
Honda is updating the CB500 range for 2022 / News
Reports from Europe indicate that Honda is set to update its CB500 models for 2022.
-
TVS launches Ntorq 125 Race XP scooter / News
TVS has launched the new Ntorq 125 Race XP scooter, featuring a powerful smartphone app that augments the rider experience.