/ News
Harley-Davidson to hold virtual launch event on January 19, 2021
This will be Harley-Davidson’s biggest event to date.
Throughout Harley-Davidson’s more than a century long history, the brand has never before brought the entire world together to experience the debut of all-new machines in a single event. This is all about to change, as on the 19th of January, 2021, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear, and apparel in what could quite possibly be the company’s biggest virtual event to date.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market.
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America.”
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the virtual launch event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson's upcoming Pan America has expanded his passion for riding, and created new opportunities to explore endless horizons beyond paved roads.
Harley-Davidson's all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19 virtual launch event. Subsequently, Harley-Davidson will be bringing the world back together on February 22, 2021, to reveal the motorcycle's full details in a separate digital event with the spotlight on the new Pan America 1250.
Tagged Under
Related Articles
-
Harley-Davidson’s LiveWire is getting serious about small electric bikes / News
LiveWire unveils two lightweight electric motorcycle concepts designed for beginners, commuters, and weekend riders.
-
Harley-Davidson X350 and X500 make their way to Japan – Philippines next? / News
Harley-Davidson is launching the X350 and X500 in Japan. Would you like to see these mid-sized roadsters in the Philippines?
-
Harley-Davidson trademarks the Nightster 440 in India / News
Harley-Davidson has patented the Nightster 440 name in the Indian market, suggesting that the brand is working on a sportier version of the new X440.
-
Harley-Davidson unveils limited Fast Johnnie Editions as part of its Enthusiast Collection / News
Harley-Davidson has launched the limited Fast Johnnie Editions of the Low Rider ST, Street Glide ST, and Road Glide ST.
-
Harley-Davidson India releases more photos of the upcoming X440 / News
Harley-Davidson of India has dropped even more photos of the upcoming X440 small-displacement model.
Latest News
-
New Moto Morini Alltrhike will go against RE Himalayan and CFMOTO 450MT / News
Moto Morini has launched the Alltrhike in the global market, a 450cc ADV that will challenge the competition.
-
Is there a place for the Honda CUV e: electric scooter on Philippine roads? / News
The Honda CUV e: has just launched in the UK and Europe, is there a place for it right here in the Philippines?
-
Triumph Thruxton 400 set to launch in India in August, coming to PH soon? / News
Triumph is set to launch the new Thruxton 400 in India in August 2025—could it be coming to the Philippines soon?