When you thought 2020 couldn’t get any better for BMW Motorrad, think again. The brand has recently posted record sales results despite the COVID-19 pandemic. BMW managed to top its 2020 sales result by 14.8 percent. In 2020, the brand sold a total of 169,272 units, but 2021 saw that number rise to 194,261 or nearly 200,000 units sold.
A few thousand units shy from two hundred grand, perhaps, but still a stellar result nonetheless. The best-selling models in the lineup include the R 1250 GS and R 1250 GS-Adventure, both of which accounted for over 60,000 units delivered to customers. Strong growth was also noted by the brand with the launch of the R18 cruiser lineup as well as the R1250 RT tourer. BMW’s boxer engine continues to outshine the rest of its lineup, as it is still the go-to configuration for BMW motorcycles.
BMW Motorrad also reports that its sales figures include both motorcycles and scooters delivered to customers across the world. Notable markets with growth include:
- Italy - 16,034 units (+15.2 percent)
- Spain - 12,616 units (+14.4 percent)
- France - 19,887 units (+13.4 percent)
- United Kingdom - 9,263 units (+26.6 percent)
- China - 14,309 units (+21.4 percent)
- India - 5,191 units (+102.5 percent)
- USA - 16,030 units (+32.1 percent)
- Brazil - 11,150 units (+4.1 percent)
As for its home market, Germany continues to be the biggest single market for BMW with 25,972 units sold. Standout markets include India, the USA, the UK, and China. The Indian market, in particular, showed the most growth, showing double the amount of units sold after a year. BMW’s sales growth in the Indian market could be attributed to some of the brand’s more affordable offerings in the lineup which include the BMW G 310 R and BMW G 310 GS, both of which were refreshed in 2021.