The introduction of the Speed 400 and Scrambler 400 X by Triumph on June 27, 2023, generated a considerable amount of anticipation within the worldwide motorcycle industry. These recently launched models were the result of a collaborative endeavor between Triumph and the renowned Indian motorcycle manufacturer, Bajaj, and had been under development for more than a year.
In a manner reminiscent of Bajaj's ongoing partnerships with the Austrian brand KTM and its affiliates, Triumph opted to delegate the production and development of the Speed and Scrambler to the Indian manufacturer. Designed to cater to a global market, the Triumph Speed 400 and Scrambler 400 X revolutionize the concept of Triumph ownership by drastically reducing the entry barriers. Prior to the introduction of these bikes, the most affordable Triumph option was the Trident 660, which had a manufacturer's suggested retail price (MSRP) nearly double that of the new 400cc singles.
Turning our attention to the Asian market, we can observe the fruitful collaboration between Bajaj and KTM, along with its subsidiary Husqvarna, resulting in the production of even smaller motorcycles exclusively targeted at the region. While the KTM 390 Duke and Husqvarna Svartpilen 401 serve as entry-level options in the United States, in the Philippines, for example, models like the KTM 200 Duke and Husqvarna Svartpilen 200 provide an even higher level of accessibility for motorcyclists with limited budgets.
According to various Indian publications, Triumph Motorcycles has reportedly included the Speed 250 and Scrambler 250 on its website, suggesting that the bikes are likely to be launched in the near future. This move is expected to significantly enhance Triumph's market presence in Asia, as a series of 250cc models can serve as aspirational options for the brand's larger and more high-end models.
As for the Philippines, Triumph has yet to launch the Speed 400 or Scrambler 400X. However, Triumph Philippines did post images of the new bikes on their official Instagram page, highlighting that there’s a possibility that these bikes will be sold here sooner than later. As for the smaller 250cc siblings, they’ll surely be attractive options for first-time riders looking for something stylish and sporty, while exuding classic Triumph charm – provided that the price is right.