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More than 100,000 Royal Enfield Hunter 350s have been sold in India

In just six months, the newest entry-level model from Royal Enfield has seen phenomenal success.

Royal Enfield Hunter 350

Unquestionably, one of the world's most rapidly expanding manufacturers of motorcycles is Royal Enfield. The once small and obscure Indian motorcycle brand has gained widespread recognition thanks to an ambitious worldwide strategy that includes a condensed variety of affordable models and a growing number of dealerships, especially for riders seeking a no-frills, retro-style bike.

Recent years have seen tremendous growth for Royal Enfield, especially since the launch of its updated 350 model lineup. The Hunter 350, the most recent model to have the 350cc engine, may very well be the greatest one yet given that Royal Enfield has already sold a staggering 100,000 units of the retro-style roadster just six months after it was introduced in India. The Hunter 350 is also so highly regarded that it was chosen as the 2023 Indian Motorcycle of the Year.

Royal Enfield Hunter 350

It is obvious merely by the marketing strategy that Royal Enfield has been working to set itself apart with the Hunter. The Hunter 350, which is marketed at a younger, more mobile market, gives the J-Series of bikes, which up until this point only included cruisers like the Meteor and Classic 350, a more practical twist. The Hunter 350 is the most adaptable and practical of the group, making it perfect for all sorts of rides—from leisure to light touring—thanks to its far more neutral posture, sporty appearance, and inexpensive price.

The same engine that powers the Meteor and Classic also powers the Hunter 350, giving it similar performance. A 349cc, air-cooled, fuel-injected, single-cylinder engine with a maximum output of 20 horsepower and 27 Nm of torque powers the bike, making it gentle and accessible yet still suitable for quick city transportation. A five-speed manual gearbox connects the engine to the back wheel to provide power. Other equipment, such as front and rear disc brakes with ABS, are rather basic. Standard telescopic forks are used as the front suspension, while a set of dual shock absorbers serve as the rear suspension.

Here in the Philippines, Royal Enfield just recently released the Hunter 350. We were able to try the bike, and we can say that it’s certainly an enticing option for beginner riders, as well as seasoned folks looking for an easy, no-frills, yet stylish two-wheeler. It retails starting at P231,000, for the Metro Dapper variant, and P233,000 for the Metro Rebel version. 

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