It is all too easy to lose sight of legacy and become overwhelmed by modern-day technology when famous motorcycle firms produce new motorcycles for future generations. This is especially true for companies like Lambretta, which might be considered esoteric and not as widely available as its fellow Italian scooter stablemate, Vespa.
It is undoubtedly a difficult effort to design the next generation of Lambretta scooters without losing sight of what distinguishes a Lambretta from another scooter, which is why Lambretta need the assistance of some new thinkers for the project. In line with this, the Lambretta brand's current owner, Innocenti SA, has hired design interns from the European Institute of Design in Milan, Italy. 26 students who want to graduate in 2023 will use the project as their senior thesis.
Regarding the brand's history, it seems sense that Innocenti SA would want to preserve the essence of the Lambretta name. That being said, the brand's history hasn't exactly been a bed of roses. The company made its debut in 1947, and its gear and equipment were later purchased by the Indian government in 1972. It wasn't until 2017 that the brand would once more spring to life, owing to its present owners, Innocenti SA. In addition, the brand recently commemorated its 75th anniversary in June 2022 with the introduction of the G350 Special and X300 special edition scooters.
Although it's uncertain what the future holds, it seems that the objective is to create a new range of models that pays homage to the company's lengthy history while embracing state-of-the-art design and technology. More precisely, as many nations want to become carbon neutral by the year 2050, the forthcoming scooter design will surely be electric.
Students from the European Institute of Design will have to put in extra effort to do this and decide which components of the scooters should be updated for the future and which ones should be discarded. Furthermore, considering how quickly the electric mobility industry is developing, relevance is essential, and it can be all too easy to get overwhelmed by the flood of new technologies.