/ News
Indian motorcycle manufacturer Hero MotoCorp is expected to launch in the Philippines soon
Hero MotoCorp is one of the biggest motorcycle manufacturers in the world, in terms of sheer sales volumes.
As part of its broad worldwide growth ambitions, Hero MotoCorp, one of India's largest motorbike manufacturers, is getting ready to launch operations in the Philippines. To sell the well-liked motorcycles and scooters across the country, Hero has partnered with Terrafirma Motors Corporation (TMC), a division of the Columbian Group of Companies and one of the most reputable and experienced automotive businesses in the Philippines.
In terms of sales, Hero MotoCorp, which is based in New Delhi, India, is considered to be the largest motorbike manufacturer in the world. More precisely, since its launch, Hero MotoCorp has sold more than 100 million two-wheelers. More than 43 countries in Asia, Africa, South and Central America, and the Middle East and North Africa sell two-wheelers made by Hero MotoCorp. In addition, Hero MotoCorp designs and produces its bikes and scooters in eight cutting-edge manufacturing facilities, six of which are found in India and the other two in Colombia and Bangladesh.
“In keeping with our R4 (Recalibrate, Revitalize, Revolutionize and Revive) strategy, we are always keenly exploring new opportunities in global markets. Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of this expansion strategy. The trust and technology prowess of Hero MotoCorp combined with TMC's automotive expertise and network in the Philippines will definitely create an impact and strengthen our footprint in this key market.”
In October 2022, Hero MotoCorp first unveiled the Vida V1 electric two-wheeler in India. Hero's state-of-the-art R&D facilities, the Center of Innovation and Technology in Jaipur and the Hero Tech Centre Germany adjacent to Munich, are where Vida V1 was conceived and developed. The Vida V1 was created and manufactured with a thorough approach to sustainability that includes observing strict social and environmental standards, particularly when procuring raw materials.
Hero MotoCorp has not yet made any statements on the precise models that will be released in the Philippine market. However, considering the similarity in taste between commuters in India and the Philippines, it is likely that small-displacement, low-cost versions would be the first to enter the market. Despite the Philippines' relatively delayed adoption of electric two-wheelers, who knows? Hero MotoCorp may be the first significant business to usher in the electric era with the Vida V1.
Tagged Under
Related Articles
-
LTFRB to halt expansion of motorcycle taxis in NCR / News
The LTFRB has announced that it’s putting a stop to the expansion of motorcycle taxis within Metro Manila.
-
Motociclista Scatola Inc. takes over Royal Enfield distribution in the Philippines / News
Motociclista Scatola Inc. also known as Bikerbox has taken over local distributorship of Royal Enfield.
-
Check out Hero MotoCorp’s Vida Concept Lynx electric dirt bike / News
India’s Hero MotoCorp has unveiled the Concept Lynx, an electric dirt bike under its electric mobility subsidiary Vida.
-
Local motorcycle sales grow close to 5 percent in H1 2023 / News
The Philippine motorcycle market enjoys a 4.7-percent growth rate from January to July of 2023.
-
Ducati sets global sales record in first half of 2023 / News
Ducati has announced that the first half of 2023 is its strongest ever in terms of sales, with close to 40,000 units sold across the globe.
Latest News
-
Maxed out: Yamaha NMax 125 Tech Max takes home Design Win / News
Yamaha has once again brought home a win at the Red Dot Awards, this time for the NMax 125 Tech Max. This makes it the 14th year in a row the brand has earned a design award.
-
Suzuki Philippines celebrates 50-year milestone with One Suzuki Kick-Off Ride / News
Suzuki celebrates its 50th anniversary with the One Suzuki Kick-Off Ride
-
Honda shakes up the retro scooter game with the Giorno+ / News
Honda has released the Giorno+ 125 scooter in the Philippines starting at P101,900.