Vespa collaborates with Christian Dior on a 946 scooter
Italian craftsmanship meets French style
If you think of high fashion and motorcycles, they really have absolutely nothing in common. However, if you’re talking about scooters and Christian Dior, you’ll be surprised to know that they are more related than you think. The two brands have recently collaborated to create a new super limited edition 946 Vespa Scooter.
Back in 2012, the first version of the Vespa 946 was launched in Milan. Vespa and Dior were both founded in the year 1946. While the two brands were located on different sides of Europe, they still shared the common desire to inspire an innovative, bright, and creative vision of the world. Vespa through their scooters, and Dior through their haute couture. Both have been successful in their own right reinventing the spirit of freedom, movement, and expression.
This new version of the 946 will be a culmination of Italian craftsmanship coupled with Parisian chic style. The limited-edition scooter was designed by Maria Grazia Chiuri, creative director of Dior’s women’s collections, and will exclusively be produced only in Italy with the same care, dedication, and precision of a fashion studio. The Vespa 946 scooters will come with a helmet and a top-case attached to the luggage rack decorated with the emblematic Dior Oblique motif, also featured on the scooter’s seat which was originally designed by Marc Bohan in 1967.
However, Vespa enthusiasts would have to wait a little longer, if not for almost a year, if they desire to acquire this limited-edition scooter. It will initially be sold in Christian Dior Boutiques before being distributed to Piaggio’s outlets starting from spring 2021.
The Vespa 946 has been one of the most expensive scooters that Vespa has ever released. On its first release in 2012, it was inspired by the retro-futuristic Vespa Quarentasei (46 in Italian) concept. It is powered either by an air-cooled, single-cylinder 125 or 150 cc engine with a price tag of P777,000. We can expect the Vespa 946 collaboration with Christian Dior to be similarly priced, if not even higher. Then the question becomes, is this Vespa even worth the asking price?
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