The reach of internet-based content has since evolved and slowly overtaken print media for the past couple of years. The appeal of print media has undergone a decline with more and more people taking on their mobile devices instead of reading a magazine. With this, Cycle World will be ceasing its print media operations and making the move to purely digital. Cycle World is a sister title of Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Rider, ATV Rider, and Cycle Volta and they’ll be printing its final issue this October 2020.
Starting November 2020 onwards, it will shift to a purely digital publication, following the footsteps of Motorcyclist back in May 2019. This comes after the announcement that Octane, a Powersports finance company, has completed its acquisition of Cycle World and its affiliate publications from Bonnier Corporation, the former owner of the aforementioned titles.
With the acquisition by Octane, it hopes to leverage the titles to link consumers with its financing platform and dealership partners directly, making it easier for readers to purchase the motorcycles being read about, similar to what we do here in Motodeal.
We are acquiring these titles because we want to support brands that get people excited about powersports. Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. When combined with Octane's financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.
Despite this, Bonnier Corporation will still complete the turnover with Cycle World’s final print issue scheduled for October 2020. At the same time, current print subscribers of the publication will still be able to receive its digital editions starting 2021.