Hot Wheels has become a household brand name for kids all over the world. Known the world over for its unmistakable toy cars, Hot Wheels continues to be the world’s best-selling toy. The company has managed to keep a hold of its market share in the midst of the digital age, too. With video games, online events, and various activities, the Mattel-owner name brand continues bringing joy to the lives of both kids and kids at heart.
Having said that, Hot Wheels has recently collaborated with electric motorcycle maker SUPER73 to bring us a new toy for the big boys (and girls). Based on SUPER73’s flagship electric bike, the RX, the limited edition Hot Wheels x SUPER73-RX has been unveiled, and it certainly looks like a riot of a ride. This high-performance e-bike packs quite a punch, and is capable of traversing some gnarly terrain thanks to its long-travel suspension and burly dual-purpose tires. It comes with pedals, so it isn’t an electric motorcycle per se, but rather an active mobility device.
One of the RX’s outstanding features is its eye-catching livery. With the unmistakable Hot Wheels logo prominently displayed, and sharp orange and blue accents, this e-bike is certainly a head-turner. On the tech side of things, it gets a 960 watt-hour battery, and features four riding modes which can be toggled via the SUPER73 smartphone application. Its inverted front suspension features an air-assisted coil spring which can be adjusted depending on the rider’s weight. Out back, an adjustable mono-shock handles suspension duties, too. The RX also gets a lightweight aluminum frame, similar to that of premium mountain bikes.
Adorning the Hot Wheels x SUPER73-RX are loads of off-road go-fast goodies consisting of a custom leather embroidered Hot Wheels saddle, a Saddlemen handlebar pad, ODI Ruffian lock-on grips, and Crankbrothers Stamp 1 pedals—name brands familiar to those of you who are into the sport of mountain biking. What’s more is that every Hot Wheels x SUPER73-RX comes with its own complimentary Ford Bronco diecast model which features a bespoke SUPER73 livery. Only 24 examples of this gnarly e-bike will ever see production, so it isn’t likely that we’ll ever get this model here in the local market.