Morbidelli Motorcycles

Morbidelli is an Italian motorcycle marque built around a name with deep roots in racing. Founded by Giancarlo Morbidelli in Pesaro, Italy, the original Morbidelli racing operation became a force in the 1970s, securing world titles in the 125cc and 250cc classes and establishing a reputation for innovative engineering and competition-focused motorcycles.

The brand entered a new chapter in 2021 when MBP Moto was established in Bologna with backing from the Keeway Group. After operating under the MBP name, the company revived the Morbidelli identity in 2024, bringing back the marque's distinctive racing heritage while developing a new generation of motorcycles. Its modern operations include design, research and development, and after-sales activities in Italy, with motorcycles aimed at international markets.

Today, Morbidelli's range covers several segments, including urban scooters, naked motorcycles, adventure bikes, and larger-displacement models. The brand places particular emphasis on Italian design, performance, technology, and distinctive styling, with models such as the F352, T352X, T502X, T502XR, and C652V forming part of its modern global lineup.

Overall, Morbidelli blends a historic racing name with a modern international motorcycle business. Its current direction looks to preserve the spirit of Giancarlo Morbidelli's engineering legacy while giving riders a contemporary range built around design, performance, and what the brand calls its "Beyond the Ride" philosophy.