Hero Motorcycles

Hero MotoCorp is one of the world’s largest motorcycle manufacturers by volume, headquartered in New Delhi, India. The brand built its reputation on durable, fuel-efficient commuter bikes and scooters designed for daily use across emerging and developed markets. Its lineup spans entry-level commuters, sporty street bikes, scooters, and lightweight adventure models.

Hero focuses heavily on reliability, low operating costs, and accessible performance. Most of its motorcycles use simple, proven single-cylinder engines tuned for efficiency and ease of maintenance. The company also invests in in-house R&D, global design centers, and expanding electric mobility through its Vida sub-brand.

In the Philippines and other ASEAN markets, Hero positions itself as a value-driven alternative with practical features and competitive pricing. Its motorcycles are typically lightweight, easy to manage, and built for urban and provincial riding conditions.