In July 14, 2021, the Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) organizers will host their event from November 23 to 28, 2021 in Milan, Italy. Yamaha joins the ranks of brands that will be showcasing in booths.
This means that the Tuning Fork brand will join Benelli, Royal Enfield, Honda, and others. Yamaha’s decision to attend was helped along by the various vaccination programs both nationally and internationally. Motorsports events have been packed with fans in recent months. MotoGP and The WSBK championship are seeing spectators in the stands provided health and safety are in place. Vaccination has helped bring fans back into events, and EICMA may also benefit from the actual foot traffic along with the brands that are attending.
Yamaha’s booth will be larger than in 2019 according to reports. Instead of making room for more displays and attendees, the booth has been enlarged to accommodate space for social distancing. This will allow visitors to maintain a healthy distance from each other as they observe the exhibits. During the event, masks are a must, hand washing, hand sanitizer, and social distancing will be required as the event takes place.
“The decision to participate in EICMA was not easy to make for obvious reasons. However, after observing the trend linked to the evolution of COVID-19 and having been reassured by the organization of the Exhibition about the possibility of providing a safe environment for all visitors, allowing them to fully experience the event, we believe that supporting the return of such an event is the right choice.”
The president also continued, stating that “EICMA has great significance for our sector, it represents a unique moment and a place where companies and operators can meet to perceive the reaction of the media nad customers towards new products, keeping relationships alive and also gathering inspiration and direction for future trends.”
We expect new scooters and bikes in the Yamaha booth this year. Many fans are hotly anticipating the new R7 in the Philippines, and a showcase of the bike in EICMA is not too far-fetched.
Tagged Under
Related Articles
-
Would you like to see the new Benelli TRK 800 on Philippine roads? / News
Chinese-owned Italian motorcycle company Benelli has just pulled the covers off its newest middleweight ADV, the TRK 800.
-
Check out these new colors for the Yamaha XSR125 in Europe / News
Yamaha has released new colors for the XSR125 in the European market. Could these translate to new color options for the locally available XSR155?
-
We can’t wait to see the production-ready Kymco SuperNEX electric sportbike / News
Taiwanese manufacturer Kymco showcased the SuperNEX concept electric sportbike at EICMA 2022.
-
Voge enters middleweight ADV segment with the new 900 DS / News
At EICMA 2022, Chinese company Loncin unveiled the 900 DS adventure bike through its high-end subsidiary Voge.
-
Yamaha debuts an XSR700 Scrambler at EICMA 2022 / News
The Yamaha XSR700 gets a special Legacy variant, giving the middleweight some scrambler parts and tires.
Latest News
-
Take a look at KTM’s brand new 2023 street bike lineup / News
For the 2023 model year, KTM has unveiled new hues for its street motorcycles, the Duke and RC 125 and 390, as well as the 790 and 890 Duke.
-
The KTM 790 Duke returns to Europe / News
The original scalpel is making a return in the European market with A2 compatibility and 95 horsepower.
-
Here are more details about KTM’s investment in MV Agusta / News
Timur Saradarov, MV Agusta’s CEO, clarified the KTM capital infusion deal, stating better dealers in the future.