In July 14, 2021, the Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) organizers will host their event from November 23 to 28, 2021 in Milan, Italy. Yamaha joins the ranks of brands that will be showcasing in booths.
This means that the Tuning Fork brand will join Benelli, Royal Enfield, Honda, and others. Yamaha’s decision to attend was helped along by the various vaccination programs both nationally and internationally. Motorsports events have been packed with fans in recent months. MotoGP and The WSBK championship are seeing spectators in the stands provided health and safety are in place. Vaccination has helped bring fans back into events, and EICMA may also benefit from the actual foot traffic along with the brands that are attending.
Yamaha’s booth will be larger than in 2019 according to reports. Instead of making room for more displays and attendees, the booth has been enlarged to accommodate space for social distancing. This will allow visitors to maintain a healthy distance from each other as they observe the exhibits. During the event, masks are a must, hand washing, hand sanitizer, and social distancing will be required as the event takes place.
“The decision to participate in EICMA was not easy to make for obvious reasons. However, after observing the trend linked to the evolution of COVID-19 and having been reassured by the organization of the Exhibition about the possibility of providing a safe environment for all visitors, allowing them to fully experience the event, we believe that supporting the return of such an event is the right choice.”
The president also continued, stating that “EICMA has great significance for our sector, it represents a unique moment and a place where companies and operators can meet to perceive the reaction of the media nad customers towards new products, keeping relationships alive and also gathering inspiration and direction for future trends.”
We expect new scooters and bikes in the Yamaha booth this year. Many fans are hotly anticipating the new R7 in the Philippines, and a showcase of the bike in EICMA is not too far-fetched.