Triumph has announced that it is expanding its lineup to accommodate new models designed for motocross and enduro. Since its inception, the UK-based motorcycle manufacturer has largely stuck with street-legal bikes. Now with its entry into the powersports market, Triumph is well-positioned to take advantage of a growing demand for off-road motorcycles.
To help propel its latest endeavor, Triumph has enlisted two powersports veterans: Ricky Carmichael and Ivan Cervantes. Carmichael is a motocross stalwart, having competed in the AMA Championships from 1997 to 2007. Cervantes, meanwhile, is a five-time enduro world champion. The new Triumph ambassadors will be active partners in developing the brand's upcoming MX and enduro motorcycles.
While Triumph's entry into the off-road category may come as a surprise, the writing has been on the wall. In the US, sales in the category have risen dramatically over the past year and a half. According to the Motorcycle Industry Council, off-highway bike sales in 2020 increased by 46.5% compared to 2019. More growth is certainly possible, and Triumph is well aware of the lucrative potential of expanding its lineup.
ere are no details as of yet on Triumph's new dirt bikes and their specifications. Some are speculating that Triumph is building these models from scratch instead of partnering with another manufacturer. If so, the prospect of true Triumph off-roaders is exciting. We may hear more as the brand gets closer to releasing its new MX and enduro motorcycles.
In the Philippines, Triumph offers multiple models. Their local lineup includes the Trident 660, a striking naked bike with smooth performance and advanced tech features. The Trident comes with a 660cc engine that produces 80 hp and 64 Nm of torque, paired with a 6-speed manual transmission. Triumph also equipped the bike with features such as ABS, traction control, rain mode, and a fully digital instrument cluster. The Triumph Trident 660 starts at P499,000.