Triumph Motorcycles, one of the leading motorcycle manufacturers hailing from Hinckley Leicestershire is about to cut 400 jobs. Triumph employs 2,300 people worldwide and out of the 400 jobs to be cut, 240 of the redundancies would be in the UK. Sales in the larger 500cc-plus motorcycles in key markets including France, Italy, Germany, the USA, and the UK have fallen between 40% and 65% over the past three months due to the global pandemic. These months would have been normally the peak season for their products.
Earlier this year, the company already warned that it could initiate around 50 job losses mainly from its manufacturing and IT departments as it plans to shift a majority of its production to Thailand and focus its UK operations on its more premium models. Triumph’s chief executive officer, Nick Bloor has stressed on the effects of the global pandemic that lead to this decision. According to Bloor, the crisis has caused “significant damage” to the motorcycle market as a whole.
Although Triumph sales have outperformed this significant decline to some degree, the market is forecast to remain considerably down on pre-COVID 19 levels as a direct result of the economic conditions created by it. These are not easy decisions to make, especially when individuals' livelihoods are affected. However, regrettably, the scale of impact of COVID-19 necessitates us to restructure now in order to protect the long term health and success of the Triumph brand and business.
Triumph Motorcycles has been producing about 60,000 bikes per year since its inception in 1902. Among its most popular motorcycles that have been owned by notable celebrities such as Marlon Brando, Steve McQueen, James Dean, and Bob Dylan is the Triumph Bonneville which also appeared in the movie The Great Escape. The Triumph Scrambler has been featured in Jurassic World and in the upcoming James Bond film No Time to Die while the new Street Triple RS was featured in the movie Harley Quinn: Birds of Prey. However, all of its efforts to be featured in recent Hollywood films still took them blind-sided when the global pandemic forced them to manufacture halts and showrooms to shutdown. We’re hoping that the measures taken now would be enough for the company to bounce back to normalcy as the global economy slowly poises to recover from its effects.