BMW Motorrad is one of the fastest growing motorcycle brands, particularly in the Philippine market. With a vast selection of models catering to both beginner and intermediate riders alike, there really is a BMW two-wheeler for everyone. To further strengthen the company’s presence in the local market, a new dealership will be opening in Pampanga, dedicated solely to showcasing the latest and greatest of BMW’s motorcycle lineup.
Premiere Motorrad, expected to open its doors in the first quarter of 2022, is more than just your ordinary showroom. In fact, it’s the first-ever showroom dedicated entirely for BMW Motorrad machines north of Metro Manila, and is the only authorized dealer of BMW bikes in the area. It will feature a full-service facility complete with six repair and maintenance bays, two hand-over areas, and a full battery of tools and specialist equipment.
On display will be 14 of BMW’s latest motorcycles. From adventure bikes like the legendary GS range, to the fire-breathing S 1000 RR and S 1000 R sport and naked sportbikes, as well as the Heritage lineup consisting of the R nineT models; all these bikes will be on display and available for purchase in Premier Motorrad’s new showroom. To make things even better, Premier Motorrad’s catalogue also includes various riding gear and apparel, riding equipment, and Ride and Style Merchandise.
“We are glad to begin construction on the first and only BMW Motorrad Dealership North of Manila, and through the one-stop-shop Premier Motorrad, the LausGroup will continue to provide the best service for our clients, and make more BMW motorbikes accessible to such a diverse and robust riding community.”
Premier Motorrad is expected to open its doors in the first quarter of 2022, and will be located in the same complex as the Laus Group of Companies’ Premier Cars BMW dealership along Jose Abad Santos Avenue in San Fernando, Pampanga. The dealership complex will cover a total land area of 679 square meters.