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New motorcycle brand MBP introduces the C1002V power cruiser in the global market
The Chinese manufacturer wants to lock horns with cruisers from the likes of Harley-Davidson and Triumph.
A new motorbike company called MBP, or Moto Bologna Passione, made its premiere at EICMA 2022. The business is the newest premium brand under the Chinese automobile and motorbike giant Qianjiang, and it has Italian heritage and aesthetics. In case you were not aware, Qianjiang is the parent business of several well-known brands, including Keeway, Benelli, and QJ Motor. MBP is the newest addition to their lineup.
Having said that, we've already discussed a number of MBP's newest models, and it's obvious that the company has the premium market in its sights. In the wildly popular adventure bike and cruiser sectors, models like the T1002V and C650V aim to bring their A-game. More specifically, MBP intends to compete with the Harley-Davidson Sportster S with its newest model, the C1002V, in the big-bore cruiser market.
The C1002V has a modern, muscle-cruiser style with stylistic elements inspired by the now-discontinued Harley-Davidson V-Rod. It also features a remote immobilizer, an SOS function, a five-inch TFT display with smartphone connectivity, all-around LED lighting, and a remote immobilizer. It is clear from these technology features that MBP is adopting a neo-retro strategy rather than providing a true retro cruiser experience.
The C1002V receives the same engine as the T1002V adventure bike in terms of performance. The engine takes the form of a 997cc, 80-degree, liquid-cooled, V-twin unit with impressive 95 horsepower and 70 lb-ft of torque. Its dry weight of 262 kilograms is quite standard for the sector. Here in the local market, MBP has yet to make its entry to the market, however, two of the biggest brands under the Qianjiang group—Benelli and Keeway—have a respectable presence in the market. Given the growing popularity of big bikes, cruisers in particular, models like the MBP C1002V will surely enjoy impressive sales performance if ever they’re introduced in the Philippines.
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