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Husqvarna’s launches its new casual apparel line for 2020

Swedish form and functionality, not just with its bikes.


Husqvarna Svartpilen 701

After being acquired by KTM from BMW back in 2013, Husqvarna has been repositioned to being a premium product. After all, they’ve already been such a legendary name in the world of dirt races and motocross. Thus, from Husqvarna’s current lineup, with KTM developed engines and a highly-distinguishable refined styling, the Vitpilen 701 and Svartpilen 701 have more premium prices as “mature” machines. 

Husvarna Apparel

Husqvarna has recently launched its latest collection of casual apparel featuring urban aesthetic and progressive functionality that carries over the same Scandinavian design tenets seen in its motorcycles. Its clothing collection leans towards minimalism and functionality. For instance, the Origin T-shirt is constructed out of fast-drying and breathable materials that are capable of keeping away moisture for optimum odor management with a subtle Husqvarna logo on the chest area. 

Remot Hybrid Fleece

The Remote Hybrid Fleece could be your top layer for your next trail run on a 701 Enduro. It features a breathable PrimaLoft fleece that’s water-resistant at the same time. 

Accelerate T-Shirt

Meanwhile, the Accelerate collection includes t-shirts, shorts, and jackets suitable for both indoor and outdoor use featuring breathable materials with a non-restrictive fit rooting to Husqvarna’s true Swedish heritage with shades of blue and yellow tones.

Accelerate Jacket

The Accelerate jacket features a water and wind repellent material that is light and soft enough to be packed into its own rear pocket. 

45-L Duffel bag

Its luggage collection is also offered by Husqvarna suited for everyday use or for those once in a lifetime trips you don’t wanna miss. The 25-liter Daybag is ideal for everyday use to work or school onboard your Vitpilen 401, while the lightweight Trolley bag is ideal for those quick weekend getaways. Just like the Accelerate jacket, the 45-liter Duffel bag is made out of lightweight material that can be folded and packed away into its own side pocket for easy storage.

Vitpilen 401

Husqvarna’s new apparel collection includes branded accessories such as sunglasses, wallets, and keyholders are now available on their official website. 


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