Under the Laus Group, BMW Motorrad Premier is just about ready to open next month. With its facilities complete, all the location needs is a showroom of bikes, furnishings, and staff to accommodate customers.
The new dealership will be the biggest BMW Motorrad showroom in the Philippines to date once it opens. It will be bigger than the Libis branch of of the brand, and it also houses a service center with up to five service bays for motorcycles to get serviced. The facility comes in at 800 square meters and it also has a lounge and cafe area.
BMW Motorrad took us to Pampanga on the back of their fleet of 40th Anniversary R 1250 GS adventure bikes. We got to see a sneak preview of the new dealership bare and without any bikes and it is interesting to note that BMW cars will be taking up the front of house for the establishment so BMW fans will get more eye-candy to browse through should they find themselves availing of a service or window shopping.
The Pampanga dealership is decked out with BMW Motorrad’s signature look, using warm tones and wood to create a welcoming atmosphere that just asks you to linger for a while and maybe sit on a model. Other than that, there is also a second floor where the gear will be displayed for you to browse and perhaps purchase should you have the means to do so.
Again, the dealership is set to open by August 17, 2022 which is also the birthdate of the late Levi Laus and while the inside of the showroom may be bare for now, expect the entire range of BMW Motorrad models to populate the area along with a helping of eager customers and current clients of BMW.