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Electric motorcycle manufacturer Energica is expanding into Asia Pacific
Do you think there’s a place for Energica’s high-performance electric motorcycles in the Philippines?
Energica, a high-performance electric motorcycle producer from Italy, has revealed that they will be expanding into various markets in Asia and the Asia Pacific region. Their latest business ventures involve establishing operations in Japan, Pakistan, and Australia, with plans to enter the New Zealand market soon.
Energica, having made a name for itself in Europe through its triumphs in the MotoE racing series, is now eyeing expansion into new markets beyond the continent. With e-mobility gaining popularity in the Asia Pacific region, Asia is a natural choice for the company's expansion plans. Energica has partnered with Estar & Co. Ltd. in Japan and has already opened a showroom in Kobe. The company is now aiming to establish a strong distribution network throughout the country. Energica's models will be showcased at the upcoming Tokyo Motorcycle Show, from March 24 to 26, through Estar.
Meanwhile, in the Land Down Under, Energica has entered into a partnership with the Australian Electric Motor Co. in order to bring its electric motorcycles to the Australian and New Zealand markets. The Australian Electric Motor Co. will be responsible for importing selected Energica models, including the Energica Experia touring bike, and establishing a distribution network in both countries. This move is in line with Energica's expansion plans in the Asia Pacific region, as e-mobility gains popularity in the region.
Australia, in particular, has been a growing market for electric motorcycles, with the country experiencing a surge in demand for electric two-wheelers over the past few years. With its high-performance electric motorcycles, Energica hopes to make a significant impact in this emerging market. The partnership with the Australian Electric Motor Co. will allow the Italian manufacturer to establish a strong presence in Australia and New Zealand and cater to the growing demand for electric motorcycles in the region.
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