Two years have passed since the last iteration of EICMA is back once again for 2021 and is opening up its exclusive online ticket sales following a cancelation a year prior.
The 2020 edition of the show saw a cancelation due to the COVID-19 pandemic, and the risk that bringing a lot of foot traffic into an enclosed space entailed. The last EICMA show happened in 2019. Brands like BMW have announced that they will not be participating in trade shows until further notice. EICMA, meanwhile, has been working on rebranding its show with the inclusion of a new logo to expand its appeal to a wider audience.
Scheduled for November 25 to 28, 2021, from 9:30 AM to 6:30 PM for all three days, the event handlers are now opening up the online ticket sales for the 78th edition of the annual event. Interested parties may procure their tickets exclusively on the EICMA website, and the introductory price will go for €14 or roughly P800 Philippine pesos. Historically, that’s about €2 less than what it cost to gain entry back in 2019. After October 20, 2021, ticket prices will go up to €19. Children are also permitted to enter the event with a ticket costing €12 plus a €1.50 management surcharge.
The event will take place in Fiera Milano in Rho, Italy. Still, there is a bit of a risk involved in holding such a large-scale event. Organizers will still include safety precautions that go in tandem with local health and safety protocols.
Visitors will need to reserve the days that they will be attending, as the trade show will be limited in capacity. On top of this, visitors will also need to show proof of vaccination and a negative COVID-19 test result that has been processed in the last 48 hours, no more. Masks will still be required on-site, however, for extra precautions.
Those that we’re unable to take a test prior to the event will be able to take a rapid swab test. The stations for these tests will be located in the north, east, and west gates of the establishment.