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Ducati closes 2025 with 50,895 units delivered worldwide
Limited availability of key models played a major role in the year’s results.
Ducati closed out 2025 with 50,895 motorcycles delivered worldwide, marking a 7% drop compared to 2024. In a year defined by economic pressure, regulatory changes, and uneven demand across global markets, the result puts Ducati among the more resilient premium motorcycle brands.
A major factor behind the dip was Euro 5+ compliance. Key models such as the Monster, Hypermotard, and DesertX saw limited availability in 2025 as Ducati updated them to meet new emissions rules. These bikes return to dealerships starting early 2026, now powered by Ducati’s latest V2 engine, which should immediately help stabilize volumes.
By market, Italy remained Ducati’s largest, with 8,803 units delivered, down 8% year on year. The United States followed with 7,268 units, posting a 4% increase, making it one of Ducati’s strongest-performing markets in 2025. Germany ranked third with 5,759 units, though sales there declined 12%.
Not all regions struggled. Spain recorded a 15% increase, Austria grew by 14%, and Japan posted an 11% gain, highlighting continued demand for premium motorcycles in select markets. China, however, remained challenging, with deliveries down 31%, extending a multi-year decline.
From a product standpoint, Ducati’s sales leadership came from its most versatile lineup. The Multistrada family led global deliveries with 13,873 units, reinforcing its role as Ducati’s strongest volume driver. The Panigale range followed with 10,606 units, underlining Ducati’s sustained appeal in the high-performance sportbike segment, closely tied to its success in MotoGP and WorldSBK. The Scrambler family rounded out the top sellers with 5,814 units, continuing to attract riders looking for a more lifestyle-focused Ducati.
2025 also marked Ducati’s first full step into off-road production motorcycles with the Desmo450 MX, which entered the market late in the year alongside Ducati’s expanded motocross racing program.
On track, Ducati capped the year with another MotoGP Riders’ Title, its sixth consecutive Constructors’ Title, and the WorldSBK Manufacturers’ Championship, reinforcing the racing credibility behind its road bikes.
Despite a challenging year, Ducati heads into 2026 with an expanded lineup, returning V2 models, and a clear focus on performance, versatility, and brand strength.
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