BMW Motorrad posts impressive sales figures for 2020
The Bavarian motorcycle company continues its quest for market dominance.
It goes without saying that 2020 was a challenging year for the automotive and motorcycle industry. When the COVID-19 pandemic hit, several businesses, both big and small, had to make drastic changes in order to survive. Many of which didn’t make the cut, while a lot of others had to downsize considerably. With 2020 drastically hindering the buying power of consumers across the globe, what would become of our favorite motorcycle manufacturers?
Well, for one of the biggest European manufacturers, BMW Motorrad, 2020 wasn’t such a bad year, as they closed the year with some pretty impressive sales figures—the second best the company has ever seen, in fact. In 2020 alone, the Bavarian company flipped a total of 169,272 two-wheelers across several markets all over the world. This impressive sales figure was only bested by 2019’s sales record, with a total of 175,162 motorcycles and scooters sold.
As it would turn out, BMW had their growth strategy in place prior to the onset of the pandemic, and their impressive roster of motorcycles and scooters—especially in the Asian market—elevated their brand to something more than just toys for the weekend. For starters, the BMW G 310 R and G 310 GS performed pretty impressively in 2020. These bikes are currently being manufactured in partnership with TVS in India, and are greatly responsible for bringing the BMW name to the masses. Boasting an affordable price tag of just P260,000 for the G 310 R, and P300,000 for the G 310 GS, first time riders could now start their journey on two wheels aboard a BMW.
Similarly, the F 900 R along with its touring oriented sibling, the F 900 XR, did extremely well last year. Boasting an impressive 14,429 units sold, these bikes have received critical acclaim across the world, and have been lauded for their reasonable price and solid performance. Of course, the most iconic of BMW's motorcycles remains to be those bestowed with the boxer engine. In 2020, more than 80,000 boxer-equipped motorcycles such as the R 1250 GS and the R NineT were sold. This further elevates this iconic engine layout as BMW's recipe for market dominance.
"We will again deliver a variety of strong new products to our customers in 2021 together with our strong partners. The M 1000 RR, one of the most spectacular sports bikes, is waiting to be released onto the racetracks of this world. As a relaxed counterpoint, we are sending the R 18 into its first full season with a rich range of accessories. With the S 1000 R, we are launching a highly emotional and uncompromising power roadster featuring super-sporty riding dynamics."
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