The COVID-19 epidemic has certainly disrupted the motorcycle industry forcing several factories to halt productions and motorcycle shows to cancel. BMW Motorrad has just announced that they would no longer be participating in two of the biggest motorcycle shows held in Europe this year, Intermot and Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA). Intermot is an annual motorcycle show scheduled this year on October 7 to 11 In Cologne, Germany while EICMA or the Milan Motorcycle Show is scheduled to be held on November 5 to 8 and BMW Motorrad is the first motorcycle manufacturer to opt-out of these shows.
BMW has always participated in both Intermot and EICMA and have always been known to launch their latest models and new concept bikes at these events. This year, they would be joining other motorcycle brands to turn into a digital platform as a way of launching their new bikes. The decision was made to counteract current planning uncertainties at an early stage. BMW Motorrad plans to present the world premieres and product highlights planned for Intermot and EICMA digitally in autumn of 2020. Just recently, Ducati streamed a live technical presentation of the new Streetfighter V4, while Honda and Suzuki hosted “virtual” motorcycle shows to showcase their latest motorcycle offerings after the announcement of the cancelation of the Tokyo Motorcycle Show and the Osaka Motorcycle Show.
“Manufacturers in all industries across the globe are in the midst of making adjustments to a new reality and a challenging year ahead,”Robert DexterBMW Canada PR
Here in the Philippines, it must be noted that BMW Motorrad Philippines also canceled the launch of the BMW F900 R which was scheduled last March 29 was canceled shortly after the country was placed under “enhanced community quarantine”. We can expect more motorcycle brands to turn into using “virtual” motorcycle shows and more cancelation of participation in motorcycle events in the next coming months.