BMW Motorrad cancels participation in Intermot and EICMA
Uncertainty caused by the COVID-19 pandemic causes BMW to opt out of Intermot and EICMA.
The COVID-19 epidemic has certainly disrupted the motorcycle industry forcing several factories to halt productions and motorcycle shows to cancel. BMW Motorrad has just announced that they would no longer be participating in two of the biggest motorcycle shows held in Europe this year, Intermot and Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA). Intermot is an annual motorcycle show scheduled this year on October 7 to 11 In Cologne, Germany while EICMA or the Milan Motorcycle Show is scheduled to be held on November 5 to 8 and BMW Motorrad is the first motorcycle manufacturer to opt-out of these shows.
BMW has always participated in both Intermot and EICMA and have always been known to launch their latest models and new concept bikes at these events. This year, they would be joining other motorcycle brands to turn into a digital platform as a way of launching their new bikes. The decision was made to counteract current planning uncertainties at an early stage. BMW Motorrad plans to present the world premieres and product highlights planned for Intermot and EICMA digitally in autumn of 2020. Just recently, Ducati streamed a live technical presentation of the new Streetfighter V4, while Honda and Suzuki hosted “virtual” motorcycle shows to showcase their latest motorcycle offerings after the announcement of the cancelation of the Tokyo Motorcycle Show and the Osaka Motorcycle Show.
“Manufacturers in all industries across the globe are in the midst of making adjustments to a new reality and a challenging year ahead,”Robert DexterBMW Canada PR
Here in the Philippines, it must be noted that BMW Motorrad Philippines also canceled the launch of the BMW F900 R which was scheduled last March 29 was canceled shortly after the country was placed under “enhanced community quarantine”. We can expect more motorcycle brands to turn into using “virtual” motorcycle shows and more cancelation of participation in motorcycle events in the next coming months.
Tagged Under
Related Articles
-
BMW motorcycle sales are up for the month of June / News
Despite a challenging first quarter, BMW Motorrad’s sales report for the month of June shows an impressive performance by the brand.
-
BMW announces development of motorcycle active cruise control / News
BMW unveils its new active cruise control system going against Ducati, Kawasaki, and KTM who are also developing their own technology.
-
BMW cancels 2020 F900 R launch scheduled in Batangas / News
Launch of BMW’s new F900 R, canceled in lieu of COVID-19 pandemic
-
The BMW R18 concept is nearing its set launch date / News
The wait is almost over for the new BMW R18 international launch.
-
Here’s a quick recap of the 12th IR Bike Fest / News
New bikes, new products, new ways to get started riding.
Latest News
-
BMW unveils its 2021 R Nine T range / News
BMW launches its 2021 R Nine T lineup with a redesigned Euro 5 compliant engine, updated instrument display, LED lighting, and a limited edition “40 Years GS” livery.
-
Husqvarna’s 2021 TE 300i and FE 350 Rockstar Enduros make its debut / News
Husqvarna unveils its new TE 300i and FE 350 Rockstar Edition featuring racing graphics, livery, and performance components.
-
Honda’s CB350 H’ness is heading for the showrooms in India / News
Honda’s latest promotional video shows acclaimed percussionist, Sivamani, blending music with the sound of the CB350’s exhaust note and engine rumble.