/ News
BMW Motorrad cancels participation in Intermot and EICMA
Uncertainty caused by the COVID-19 pandemic causes BMW to opt out of Intermot and EICMA.
The COVID-19 epidemic has certainly disrupted the motorcycle industry forcing several factories to halt productions and motorcycle shows to cancel. BMW Motorrad has just announced that they would no longer be participating in two of the biggest motorcycle shows held in Europe this year, Intermot and Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA). Intermot is an annual motorcycle show scheduled this year on October 7 to 11 In Cologne, Germany while EICMA or the Milan Motorcycle Show is scheduled to be held on November 5 to 8 and BMW Motorrad is the first motorcycle manufacturer to opt-out of these shows.
BMW has always participated in both Intermot and EICMA and have always been known to launch their latest models and new concept bikes at these events. This year, they would be joining other motorcycle brands to turn into a digital platform as a way of launching their new bikes. The decision was made to counteract current planning uncertainties at an early stage. BMW Motorrad plans to present the world premieres and product highlights planned for Intermot and EICMA digitally in autumn of 2020. Just recently, Ducati streamed a live technical presentation of the new Streetfighter V4, while Honda and Suzuki hosted “virtual” motorcycle shows to showcase their latest motorcycle offerings after the announcement of the cancelation of the Tokyo Motorcycle Show and the Osaka Motorcycle Show.
“Manufacturers in all industries across the globe are in the midst of making adjustments to a new reality and a challenging year ahead,”Robert DexterBMW Canada PR
Here in the Philippines, it must be noted that BMW Motorrad Philippines also canceled the launch of the BMW F900 R which was scheduled last March 29 was canceled shortly after the country was placed under “enhanced community quarantine”. We can expect more motorcycle brands to turn into using “virtual” motorcycle shows and more cancelation of participation in motorcycle events in the next coming months.
Tagged Under
Related Articles
-
Here’s a sneak preview of BMW Motorrad Philippines’ biggest dealership to date / News
BMW Motorrad Pampanga is almost ready to open up. Wait for its grand opening happening on August 17, 2022.
-
BMW Motorrad Philippines hosts successful Grand Tambike / News
BMW Motorrad Philippines held its Grand Tambike last Saturday, June 25, 2022.
-
Is BMW Motorrad developing a boxer-style electric motor? / News
BMW Motorrad is reportedly developing a boxer-style electric motor, according to recent patent filings by the German manufacturer.
-
BMW Motorrad hints at an R12 cruiser based on its new trademark filing / News
A new trademark was filed by BMW in Europe: “R12” which could bring about a smaller cruiser for the German brand.
-
BMW is reportedly working on adjustable motorcycle seats / News
Height-adjustable motorcycle seats have existed for a while now, but width-adjustable seats could be next in line.
Latest News
-
Yamaha releases MotoGP versions of the R15M, MT-15, and Aerox 155 in India—Philippines next? / News
Yamaha India has released MotoGP versions of its most popular streetbikes: the R15M, MT-15, Aerox 155, and RayZR.
-
More details about Kawasaki’s upcoming Ninja ZX-4R have emerged / News
Details about Kawasaki’s upcoming Ninja ZX-4R have come to the surface, the new bike is expected to hit the global market in 2023.
-
Kawasaki has plans for a ZX-4R in 2023 / News
Kawasaki is preparing to launch the ZX-4R supersport bike by 2023 according to sources.